Tag Archives: Brent Bambury

Toronto, Sidewalk Labs, smart cities, and timber

The ‘smart city’ initiatives continue to fascinate. During the summer, Toronto’s efforts were described in a June 24, 2019 article by Katharine Schwab for Fast Company (Note: Links have been removed),

Today, Google sister company Sidewalk Labs released a draft of its master plan to transform 12 acres on the Toronto waterfront into a smart city. The document details the neighborhood’s buildings, street design, transportation, and digital infrastructure—as well as how the company plans to construct it.

When a leaked copy of the plan popped up online earlier this year, we learned that Sidewalk Labs plans to build the entire development, called Quayside, out of mass timber. But today’s release of the official plan reveals the key to doing so: Sidewalk proposes investing $80 million to build a timber factory and supply chain that would support its fully timber neighborhood. The company says the factory, which would be focused on manufacturing prefabricated building pieces that could then be assembled into fully modular buildings on site, could reduce building time by 35% compared to more traditional building methods.

“We would fund the creation of [a factory] somewhere in the greater Toronto area that we think could play a role in catalyzing a new industry around mass timber,” says Sidewalk Labs CEO and chairman Dan Doctoroff.

However, the funding of the factory is dependent on Sidewalk Labs being able to expand its development plan to the entire riverfront district. .. [emphasis mine].

Here’s where I think it gets very interesting,

Sidewalk proposes sourcing spruce and fir trees from the forests in Ontario, Quebec, and British Columbia. While Canada has 40% of the world’s sustainable forests, Sidewalk claims, the country has few factories that can turn these trees into the building material. That’s why the company proposes starting a factory to process two kinds of mass timber: Cross-laminated timber (CLT) and glulam beams. The latter is meant specifically to bear the weight of the 30-story buildings Sidewalk hopes to build. While Sidewalk says that 84% of the larger district would be handed over for development by local companies, the plan requires that these companies uphold the same sustainability standards when it comes to performance

Sidewalk says companies wouldn’t be required to build with CLT and glulam, but since the company’s reason for building the mass timber factory is that there aren’t many existing manufacturers to meet the needs for a full-scale development, the company’s plan might ultimately push any third-party developers toward using its [Google] factory to source materials. … [emphasis mine]

If I understand this rightly, Google wants to expand its plan to Toronto’s entire waterfront to make building a factory to produce the type of wood products Google wants to use in its Quayside development financially feasible (profitable). And somehow, local developers will not be forced to build the sames kinds of structures although Google will be managing the entire waterfront development. Hmmm.

Let’s take a look at one of Google’s other ‘city ventures’.

Louisville, Kentucky

First, Alphabet is the name of Google’s parent company and it was Alphabet that offered the city of Louisville an opportunity for cheap, abundant internet service known as Google Fiber. From a May 6, 2019 article by Alex Correa for the The Edge (Note: Links have been removed),

In 2015, Alphabet chose several cities in Kentucky to host its Google Fiber project. Google Fiber is a service providing broadband internet and IPTV directly to a number of locations, and the initiative in Kentucky … . The tech giant dug up city streets to bury fibre optic cables of their own, touting a new technique that would only require the cables to be a few inches beneath the surface. However, after two years of delays and negotiations after the announcement, Google abandoned the project in Louisville, Kentucky.

Like an unwanted pest in a garden, sign of Google’s presence can be seen and felt in the city streets. Metro Councilman Brandon Coan criticized the state of the city’s infrastructure, pointing out that strands of errant, tar-like sealant, used to cover up the cables, are “everywhere.” Speaking outside of a Louisville coffee shop that ran Google Fiber lines before the departure, he said, “I’m confident that Google and the city are going to negotiate a deal… to restore the roads to as good a condition as they were when they got here. Frankly, I think they owe us more than that.”

Google’s disappearance did more than just damage roads [emphasis mine] in Louisville. Plans for promising projects were abandoned, including transformative economic development that could have provided the population with new jobs and vastly different career opportunities than what was available. Add to that the fact that media coverage of the aborted initiative cast Louisville as the site of a failed experiment, creating an impression of the city as an embarrassment. (Google has since announced plans to reimburse the city $3.84 million over 20 months to help repair the damage to the city’s streets and infrastructure.)

A February 22, 2019 article on CBC (Canadian Broadcasting Corporation) Radio news online offers images of the damaged roadways and a particle transcript of a Day 6 radio show hosted by Brent Bambury,

Shortly after it was installed, the sealant on the trenches Google Fiber cut into Louisville roads popped out. (WDRB Louisville) Courtesy: CBC Radio Day 6

Google’s Sidewalk Labs is facing increased pushback to its proposal to build a futuristic neighbourhood in Toronto, after leaked documents revealed the company’s plans are more ambitious than the public had realized.

One particular proposal — which would see Sidewalk Labs taking a cut of property taxes in exchange for building a light rail transit line along Toronto’s waterfront — is especially controversial.

The company has developed an impressive list of promises for its proposed neighbourhood, including mobile pre-built buildings and office towers that tailor themselves to occupants’ behaviour.

But Louisville, Kentucky-based business reporter Chris Otts says that when Google companies come to town, it doesn’t always end well.

What was the promise Google Fiber made to Louisville back in 2015?

Well, it was just to be included as one of their Fiber cities, which was a pretty serious deal for Louisville at the time. A big coup for the mayor, and his administration had been working for years to get Google to consider adding Louisville to that list.

So if the city was eager, what sorts of accommodations were made for Google to entice them to come to Louisville?

Basically, the city did everything it could from a streamlining red tape perspective to get Google here … in terms of, you know, awarding them a franchise, and allowing them to be in the rights of way with this innovative technique they had for burying their cables here.
And then also, they [the city] passed a policy, which, to be sure, they say is just good policy regardless of Google’s support for it. But it had to do with how new Internet companies like Google can access utility poles to install their networks.

And Louisville ended up spending hundreds of thousands of dollars to defend that new policy in court in lawsuits by AT&T and by the traditional cable company here.

When Google Fiber starts doing business, they’re offering cheaper high speed Internet access, and they start burying these cables in the ground.

When did things start to go sideways for this project?

I don’t know if I would say ‘almost immediately,’ but certainly the problems were evident fairly quickly.

So they started their work in 2017. If you picture it, [in] the streets you can see on either side there are these seams. They look like little strings … near the end of the streets on both sides. And there are cuts in the street where they buried the cable and they topped it off with this sealant

And fairly early on — within months, I would say, of them doing that — you could see the sealant popping out. The conduit in there [was] visible or exposed. And so it was fairly evident that there were problems with it pretty quickly

Was this the first time that they had used this system and the sealant that you’re describing?

It was the first time, according to them, that they had used such shallow trenches in the streets.

So these are as shallow as two inches below the pavement surface that they’d bury these cables. It’s the ultra-shallow version of this technique.

And what explanation did Google Fiber offer for their decision to leave Louisville?

That it was basically a business decision; that they were trying this construction method to see if it was sustainable and they just had too many problems with it.

And as they said directly in their … written statement about this, they decided that instead of doing things right and starting over, which they would have to do essentially to keep providing service in Louisville, that it was the better business decision for them to just pick up and leave.

Toronto’s Sidewalk Labs isn’t Google Fiber — but they’re both owned by Google’s parent company, Alphabet.

If Louisville could give Toronto a piece of advice about welcoming a Google infrastructure project to town, what do you think that advice would be?

The biggest lesson from this is that one day they can be next to you at the press conference saying what a great city you are and how happy they are to … provide new service in your market, and then the next day, with almost no notice, they can say, “You know what? This doesn’t make sense for us anymore. And by the way, see ya. Thanks for having us. Sorry it didn’t work out.”

Google’s promises to Toronto

Getting back to Katharine Schwab’s June 24, 2019 fast Company article,

The factory is also key to another of Sidewalk’s promises: Jobs. According to Sidewalk, the factory itself would create 2,500 jobs [emphasis mine] along the entire supply chain over a 20-year period. But even if the Canadian government approves Sidewalk’s plan and commits to building out the entire waterfront district to take advantage of the mass timber factory’s economies of scale, there are other regulatory hurdles to overcome. Right now, the building code in Toronto doesn’t allow for timber buildings over six stories tall. All of Sidewalk’s proposed buildings are over six stories, and many of them go up to 30 stories. Doctoroff said he was optimistic that the company will be able to get regulations changed if the city decides to adopt the plan. There are several examples of timber buildings that are already under construction, with a planned skyscraper in Japan that will be 70 stories.

Sidewalk’s proposal is the result of 18 months of planning, which involved getting feedback from community members and prototyping elements like a building raincoat that the company hopes to include in the final development. It has come under fire from privacy advocates in particular, and the Canadian government is currently facing a lawsuit from a civil liberties group over its decision to allow a corporation to propose public privacy governance standards.

Now that the company has released the plan, it will be up to the Canadian government to decide whether to move forward. And the mass timber factory, in particular, will be dependent on the government adopting Sidewalk’s plan wholesale, far beyond the Quayside development—a reminder that Sidewalk is a corporation that’s here to make money, dangling investment dollars in front of the government to incentivize it to embrace Sidewalk as the developer for the entire area.

A few thoughts

Those folks in Louisville made a lot of accommodations for Google only to have the company abandon them. They will get some money in compensation, finally, but it doesn’t make up for the lost jobs and the national, if not international, loss of face.

I would think that should things go wrong, Google would do exactly the same thing to Toronto. As for the $80M promise, here’s exactly how it’s phrased in the June 24, 2019 Sidewalk Labs news release,

… Together with local partners, Sidewalk proposes to invest up to $80 million in a mass timber factory in Ontario to jumpstart this emerging industry.

So, Alphabet/Google/Sidewalk has proposed up to an $80M investment—with local partners. I wonder how much this factory is supposed to cost and what kinds of accommodations Alphabet/Google/Sidewalk will demand. Possibilities include policy changes, changes in municipal bylaws, and government money. In other words, Canadian taxpayers could end up footing part of the bill and/or local developers could be required to cover and outsize percentage of the costs for the factory as they jockey for the opportunity to develop part of Toronto’s waterfront.

Other than Louisville, what’s the company’s track record with regard to its partnerships with cities and municipalities? I Haven’t found any success stories in my admittedly brief search. Unusually, the company doesn’t seem to be promoting any of its successful city partnerships.

Smart city

While my focus has been on the company’s failure with Louisville and the possible dangers inherent to Toronto in a partnership with this company, it shouldn’t be forgotten that all of this development is in the name of a ‘smart’ city and that means data-driven. My March 28, 2018 posting features some of the issues with the technology, 5G, that will be needed to make cities ‘smart’. There’s also my March 20, 2018 posting (scroll down about 30% of the way) which looks at ‘smart’ cities in Canada with a special emphasis on Vancouver.

You may want to check out David Skok’s February 15, 2019 Maclean’s article (Cracks in the Sidewalk) for a Torontonian’s perspective.

Should you wish to do some delving yourself, there’s Sidewalk Labs website here and a June 24, 2019 article by Matt McFarland for CNN detailing some of the latest news about the backlash in Toronto concerning Sidewalk Labs.

A September 2019 update

Waterfront Toronto’s Digital Strategy Advisory Panel (DSAP) submitted a report to Google in August 2019 which was subsequently published as of September 10, 2019. To sum it up, the panel was not impressed with Google’s June 2019 draft master plan. From a September 11, 2019 news item on the Guardian (Note: Links have been removed),

A controversial smart city development in Canada has hit another roadblock after an oversight panel called key aspects of the proposal “irrelevant”, “unnecessary” and “frustratingly abstract” in a new report.

The project on Toronto’s waterfront, dubbed Quayside, is a partnership between the city and Google’s sister company Sidewalk Labs. It promises “raincoats” for buildings, autonomous vehicles and cutting-edge wood-frame towers, but has faced numerous criticisms in recent months.

A September 11, 2019 article by Ian Bick of Canadian Press published on the CBC (Canadian Broadcasting Corporation) website offers more detail,

Preliminary commentary from Waterfront Toronto’s digital strategy advisory panel (DSAP) released Tuesday said the plan from Google’s sister company Sidewalk is “frustratingly abstract” and that some of the innovations proposed were “irrelevant or unnecessary.”

“The document is somewhat unwieldy and repetitive, spreads discussions of topics across multiple volumes, and is overly focused on the ‘what’ rather than the ‘how,’ ” said the report on the panel’s comments.

Some on the 15-member panel, an arm’s-length body that gives expert advice to Waterfront Toronto, have also found the scope of the proposal to be unclear or “concerning.”

The report says that some members also felt the official Sidewalk plan did not appear to put the citizen at the centre of the design process for digital innovations, and raised issues with the way Sidewalk has proposed to manage data that is generated from the neighbourhood.

The panel’s early report is not official commentary from Waterfront Toronto, the multi-government body that is overseeing the Quayside development, but is meant to indicate areas that needs improvement.

The panel, chaired by University of Ottawa law professor Michael Geist, includes executives, professors, and other experts on technology, privacy, and innovation.

Sidewalk Labs spokeswoman Keerthana Rang said the company appreciates the feedback and already intends to release more details in October on the digital innovations it hopes to implement at Quayside.

I haven’t been able to find the response to DSAP’s September 2019 critique but I did find this Toronto Sidewalk Labs report, Responsible Data Use Assessment Summary :Overview of Collab dated October 16, 2019. Of course, there’s still another 10 days before October 2019 is past.

A customized cruise experience with wearable technology (and decreased personal agency?)

The days when you went cruising to ‘get away from it all’ seem to have passed (if they ever really existed) with the introduction of wearable technology that will register your every preference and make life easier according to Cliff Kuang’s Oct. 19, 2017 article for Fast Company,

This month [October 2017], the 141,000-ton Regal Princess will push out to sea after a nine-figure revamp of mind-boggling scale. Passengers won’t be greeted by new restaurants, swimming pools, or onboard activities, but will instead step into a future augured by the likes of Netflix and Uber, where nearly everything is on demand and personally tailored. An ambitious new customization platform has been woven into the ship’s 19 passenger decks: some 7,000 onboard sensors and 4,000 “guest portals” (door-access panels and touch-screen TVs), all of them connected by 75 miles of internal cabling. As the Carnival-owned ship cruises to Nassau, Bahamas, and Grand Turk, its 3,500 passengers will have the option of carrying a quarter-size device, called the Ocean Medallion, which can be slipped into a pocket or worn on the wrist and is synced with a companion app.

The platform will provide a new level of service for passengers; the onboard sensors record their tastes and respond to their movements, and the app guides them around the ship and toward activities aligned with their preferences. Carnival plans to roll out the platform to another seven ships by January 2019. Eventually, the Ocean Medallion could be opening doors, ordering drinks, and scheduling activities for passengers on all 102 of Carnival’s vessels across 10 cruise lines, from the mass-market Princess ships to the legendary ocean liners of Cunard.

Kuang goes on to explain the reasoning behind this innovation,

The Ocean Medallion is Carnival’s attempt to address a problem that’s become increasingly vexing to the $35.5 billion cruise industry. Driven by economics, ships have exploded in size: In 1996, Carnival Destiny was the world’s largest cruise ship, carrying 2,600 passengers. Today, Royal Caribbean’s MS Harmony of the Seas carries up to 6,780 passengers and 2,300 crew. Larger ships expend less fuel per passenger; the money saved can then go to adding more amenities—which, in turn, are geared to attracting as many types of people as possible. Today on a typical ship you can do practically anything—from attending violin concertos to bungee jumping. And that’s just onboard. Most of a cruise is spent in port, where each day there are dozens of experiences available. This avalanche of choice can bury a passenger. It has also made personalized service harder to deliver. …

Kuang also wrote this brief description of how the technology works from the passenger’s perspective in an Oct. 19, 2017 item for Fast Company,

1. Pre-trip

On the web or on the app, you can book experiences, log your tastes and interests, and line up your days. That data powers the recommendations you’ll see. The Ocean Medallion arrives by mail and becomes the key to ship access.

2. Stateroom

When you draw near, your cabin-room door unlocks without swiping. The room’s unique 43-inch TV, which doubles as a touch screen, offers a range of Carnival’s bespoke travel shows. Whatever you watch is fed into your excursion suggestions.

3. Food

When you order something, sensors detect where you are, allowing your server to find you. Your allergies and preferences are also tracked, and shape the choices you’re offered. In all, the back-end data has 45,000 allergens tagged and manages 250,000 drink combinations.

4. Activities

The right algorithms can go beyond suggesting wines based on previous orders. Carnival is creating a massive semantic database, so if you like pricey reds, you’re more apt to be guided to a violin concerto than a limbo competition. Your onboard choices—the casino, the gym, the pool—inform your excursion recommendations.

In Kuang’s Oct. 19, 2017 article he notes that the cruise ship line is putting a lot of effort into retraining their staff and emphasizing the ‘soft’ skills that aren’t going to be found in this iteration of the technology. No mention is made of whether or not there will be reductions in the number of staff members on this cruise ship nor is the possibility that ‘soft’ skills may in the future be incorporated into this technological marvel.

Personalization/customization is increasingly everywhere

How do you feel about customized news feeds? As it turns out, this is not a rhetorical question as Adrienne LaFrance notes in her Oct. 19, 2017 article for The Atlantic (Note: Links have been removed),

Today, a Google search for news runs through the same algorithmic filtration system as any other Google search: A person’s individual search history, geographic location, and other demographic information affects what Google shows you. Exactly how your search results differ from any other person’s is a mystery, however. Not even the computer scientists who developed the algorithm could precisely reverse engineer it, given the fact that the same result can be achieved through numerous paths, and that ranking factors—deciding which results show up first—are constantly changing, as are the algorithms themselves.

We now get our news in real time, on demand, tailored to our interests, across multiple platforms, without knowing just how much is actually personalized. It was technology companies like Google and Facebook, not traditional newsrooms, that made it so. But news organizations are increasingly betting that offering personalized content can help them draw audiences to their sites—and keep them coming back.

Personalization extends beyond how and where news organizations meet their readers. Already, smartphone users can subscribe to push notifications for the specific coverage areas that interest them. On Facebook, users can decide—to some extent—which organizations’ stories they would like to appear in their news feeds. At the same time, devices and platforms that use machine learning to get to know their users will increasingly play a role in shaping ultra-personalized news products. Meanwhile, voice-activated artificially intelligent devices, such as Google Home and Amazon Echo, are poised to redefine the relationship between news consumers and the news [emphasis mine].

While news personalization can help people manage information overload by making individuals’ news diets unique, it also threatens to incite filter bubbles and, in turn, bias [emphasis mine]. This “creates a bit of an echo chamber,” says Judith Donath, author of The Social Machine: Designs for Living Online and a researcher affiliated with Harvard University ’s Berkman Klein Center for Internet and Society. “You get news that is designed to be palatable to you. It feeds into people’s appetite of expecting the news to be entertaining … [and] the desire to have news that’s reinforcing your beliefs, as opposed to teaching you about what’s happening in the world and helping you predict the future better.”

Still, algorithms have a place in responsible journalism. “An algorithm actually is the modern editorial tool,” says Tamar Charney, the managing editor of NPR One, the organization’s customizable mobile-listening app. A handcrafted hub for audio content from both local and national programs as well as podcasts from sources other than NPR, NPR One employs an algorithm to help populate users’ streams with content that is likely to interest them. But Charney assures there’s still a human hand involved: “The whole editorial vision of NPR One was to take the best of what humans do and take the best of what algorithms do and marry them together.” [emphasis mine]

The skimming and diving Charney describes sounds almost exactly like how Apple and Google approach their distributed-content platforms. With Apple News, users can decide which outlets and topics they are most interested in seeing, with Siri offering suggestions as the algorithm gets better at understanding your preferences. Siri now has have help from Safari. The personal assistant can now detect browser history and suggest news items based on what someone’s been looking at—for example, if someone is searching Safari for Reykjavík-related travel information, they will then see Iceland-related news on Apple News. But the For You view of Apple News isn’t 100 percent customizable, as it still spotlights top stories of the day, and trending stories that are popular with other users, alongside those curated just for you.

Similarly, with Google’s latest update to Google News, readers can scan fixed headlines, customize sidebars on the page to their core interests and location—and, of course, search. The latest redesign of Google News makes it look newsier than ever, and adds to many of the personalization features Google first introduced in 2010. There’s also a place where you can preprogram your own interests into the algorithm.

Google says this isn’t an attempt to supplant news organizations, nor is it inspired by them. The design is rather an embodiment of Google’s original ethos, the product manager for Google News Anand Paka says: “Just due to the deluge of information, users do want ways to control information overload. In other words, why should I read the news that I don’t care about?” [emphasis mine]

Meanwhile, in May [2017?], Google briefly tested a personalized search filter that would dip into its trove of data about users with personal Google and Gmail accounts and include results exclusively from their emails, photos, calendar items, and other personal data related to their query. [emphasis mine] The “personal” tab was supposedly “just an experiment,” a Google spokesperson said, and the option was temporarily removed, but seems to have rolled back out for many users as of August [2017?].

Now, Google, in seeking to settle a class-action lawsuit alleging that scanning emails to offer targeted ads amounts to illegal wiretapping, is promising that for the next three years it won’t use the content of its users’ emails to serve up targeted ads in Gmail. The move, which will go into effect at an unspecified date, doesn’t mean users won’t see ads, however. Google will continue to collect data from users’ search histories, YouTube, and Chrome browsing habits, and other activity.

The fear that personalization will encourage filter bubbles by narrowing the selection of stories is a valid one, especially considering that the average internet user or news consumer might not even be aware of such efforts. Elia Powers, an assistant professor of journalism and news media at Towson University in Maryland, studied the awareness of news personalization among students after he noticed those in his own classes didn’t seem to realize the extent to which Facebook and Google customized users’ results. “My sense is that they didn’t really understand … the role that people that were curating the algorithms [had], how influential that was. And they also didn’t understand that they could play a pretty active role on Facebook in telling Facebook what kinds of news they want them to show and how to prioritize [content] on Google,” he says.

The results of Powers’s study, which was published in Digital Journalism in February [2017], showed that the majority of students had no idea that algorithms were filtering the news content they saw on Facebook and Google. When asked if Facebook shows every news item, posted by organizations or people, in a users’ newsfeed, only 24 percent of those surveyed were aware that Facebook prioritizes certain posts and hides others. Similarly, only a quarter of respondents said Google search results would be different for two different people entering the same search terms at the same time. [emphasis mine; Note: Respondents in this study were students.]

This, of course, has implications beyond the classroom, says Powers: “People as news consumers need to be aware of what decisions are being made [for them], before they even open their news sites, by algorithms and the people behind them, and also be able to understand how they can counter the effects or maybe even turn off personalization or make tweaks to their feeds or their news sites so they take a more active role in actually seeing what they want to see in their feeds.”

On Google and Facebook, the algorithm that determines what you see is invisible. With voice-activated assistants, the algorithm suddenly has a persona. “We are being trained to have a relationship with the AI,” says Amy Webb, founder of the Future Today Institute and an adjunct professor at New York University Stern School of Business. “This is so much more catastrophically horrible for news organizations than the internet. At least with the internet, I have options. The voice ecosystem is not built that way. It’s being built so I just get the information I need in a pleasing way.”

LaFrance’s article is thoughtful and well worth reading in its entirety. Now, onto some commentary.

Loss of personal agency

I have been concerned for some time about the increasingly dull results I get from a Google search and while I realize the company has been gathering information about me via my searches , supposedly in service of giving me better searches, I had no idea how deeply the company can mine for personal data. It makes me wonder what would happen if Google and Facebook attempted a merger.

More cogently, I rather resent the search engines and artificial intelligence agents (e.g. Facebook bots) which have usurped my role as the arbiter of what interests me, in short, my increasing loss of personal agency.

I’m also deeply suspicious of what these companies are going to do with my data. Will it be used to manipulate me in some way? Presumably, the data will be sold and used for some purpose. In the US, they have married electoral data with consumer data as Brent Bambury notes in an Oct. 13, 2017 article for his CBC (Canadian Broadcasting Corporation) Radio show,

How much of your personal information circulates in the free-market ether of metadata? It could be more than you imagine, and it might be enough to let others change the way you vote.

A data firm that specializes in creating psychological profiles of voters claims to have up to 5,000 data points on 220 million Americans. Cambridge Analytica has deep ties to the American right and was hired by the campaigns of Ben Carson, Ted Cruz and Donald Trump.

During the U.S. election, CNN called them “Donald Trump’s mind readers” and his secret weapon.

David Carroll is a Professor at the Parsons School of Design in New York City. He is one of the millions of Americans profiled by Cambridge Analytica and he’s taking legal action to find out where the company gets its masses of data and how they use it to create their vaunted psychographic profiles of voters.

On Day 6 [Banbury’s CBC radio programme], he explained why that’s important.

“They claim to have figured out how to project our voting behavior based on our consumer behavior. So it’s important for citizens to be able to understand this because it would affect our ability to understand how we’re being targeted by campaigns and how the messages that we’re seeing on Facebook and television are being directed at us to manipulate us.” [emphasis mine]

The parent company of Cambridge Analytica, SCL Group, is a U.K.-based data operation with global ties to military and political activities. David Carroll says the potential for sharing personal data internationally is a cause for concern.

“It’s the first time that this kind of data is being collected and transferred across geographic boundaries,” he says.

But that also gives Carroll an opening for legal action. An individual has more rights to access their personal information in the U.K., so that’s where he’s launching his lawsuit.

Reports link Michael Flynn, briefly Trump’s National Security Adviser, to SCL Group and indicate that former White House strategist Steve Bannon is a board member of Cambridge Analytica. Billionaire Robert Mercer, who has underwritten Bannon’s Breitbart operations and is a major Trump donor, also has a significant stake in Cambridge Analytica.

In the world of data, Mercer’s credentials are impeccable.

“He is an important contributor to the field of artificial intelligence,” says David Carroll.

“His work at IBM is seminal and really important in terms of the foundational ideas that go into big data analytics, so the relationship between AI and big data analytics. …

Banbury’s piece offers a lot more, including embedded videos, than I’ve not included in that excerpt but I also wanted to include some material from Carole Cadwalladr’s Oct. 1, 2017 Guardian article about Carroll and his legal fight in the UK,

“There are so many disturbing aspects to this. One of the things that really troubles me is how the company can buy anonymous data completely legally from all these different sources, but as soon as it attaches it to voter files, you are re-identified. It means that every privacy policy we have ignored in our use of technology is a broken promise. It would be one thing if this information stayed in the US, if it was an American company and it only did voter data stuff.”

But, he [Carroll] argues, “it’s not just a US company and it’s not just a civilian company”. Instead, he says, it has ties with the military through SCL – “and it doesn’t just do voter targeting”. Carroll has provided information to the Senate intelligence committee and believes that the disclosures mandated by a British court could provide evidence helpful to investigators.

Frank Pasquale, a law professor at the University of Maryland, author of The Black Box Society and a leading expert on big data and the law, called the case a “watershed moment”.

“It really is a David and Goliath fight and I think it will be the model for other citizens’ actions against other big corporations. I think we will look back and see it as a really significant case in terms of the future of algorithmic accountability and data protection. …

Nobody is discussing personal agency directly but if you’re only being exposed to certain kinds of messages then your personal agency has been taken from you. Admittedly we don’t have complete personal agency in our lives but AI along with the data gathering done online and increasingly with wearable and smart technology means that another layer of control has been added to your life and it is largely invisible. After all, the students in Elia Powers’ study didn’t realize their news feeds were being pre-curated.