Companies are finding more ways to publicize and promote themselves and their products. For example there’s Intel, which seems to have been especially active lately with its Tomorrow Project (my August 22, 2011 posting) and its sponsorship (being one of only four companies to do so) of the Discovery Channel’s Curiosity television programme (my July 15, 2011 posting). What I find interesting in these efforts is their range and the use of old and new techniques.
Today I found (August 30, 2011 article by Nancy Owano) a documentary made by Robert Spence, Canadian filmmaker and eyeborg, for the recently released Deus Ex: Human Revolution game (both the game and Spence are mentioned in my August 18, 2011 posting) from the company, Eidos Montréal. If you’re squeamish (medical operation is featured), you might want to miss the first few minutes,
I found it quite informative but curiously US-centric. How could they discuss prostheses for the legs and not mention Oscar Pistorius, the history-making South African double amputee runner who successfully petitioned the Court for Arbitration for Sport for the right to compete with able-bodied athletes? (In July this year, Pistorius qualified for the 2012 Olympics.) By the way, they do mention the Icelandic company, Össur, which created Pistorius’ “cheetah” legs. (There’s more about Pistorius and human enhancement in my Feb. 2, 2010 posting. [scroll down about 1/3 of the way])
There’s some very interesting material about augmented reality masks for firefighters in this documentary. Once functional and commercially available, the masks would give firefighters information about toxic gases, temperature, etc. as they move through a burning building. There’s a lot of interest in making augmented reality commercially available via smartphones as Kit Eaton notes in an August 29, 2011 article for Fast Company,
Junaio’s 3.0 release is a big transformation for the software–it included limited object recognition powers for about a year, but the new system is far more sophisticated. As well as relying on the usual AR sensor suite of GPS (to tell the software where the smartphone is on the planet), compass, and gyros to work out what angle the phone’s camera is looking, it also uses feature tracking to give it a better idea of the objects in its field of view. As long as one of Junaio’s channels or databases or the platforms of its developer partners has information on the object, it’ll pop up on screen.
When it recognizes a barcode, for example, the software “combines and displays data sources from various partner platforms to provide useful consumer information on a given product,” which can be a “website, a shopping micro-site or other related information” such as finding recipes based on the ingredients. It’s sophisticated enough so you can scan numerous barcoded items from your fridge and add in extras like “onions” and then get it to find a recipe that uses them.
Eaton notes that people might have an objection to holding up their smartphones for long periods of time. That’s a problem that could be solved of course if we added a prosthetic to the eye or replaced an organic eye with a bionic eye as they do in the game and as they suggest in the documentary.
Not everyone is quite so sanguine about this bright new future. I featured a documentary, Fixed, about some of the discussion regarding disability, ability, and human enhancement in my August 3, 2010 posting. One of the featured academics is Gregor Wolbring, assistant professor, Dept of Community Health Sciences, Program in Community Rehabilitation and Disability Studies, University of Calgary; and president of the Canadian Disability Studies Association. From Gregor’s June 17, 2011 posting on the FedCan blog,
The term ableism evolved from the disabled people rights movements in the United States and Britain during the 1960s and 1970s. It questions and highlights the prejudice and discrimination experienced by persons whose body structure and ability functioning were labelled as ‘impaired’ as sub species-typical. Ableism of this flavor is a set of beliefs, processes and practices, which favors species-typical normative body structure based abilities. It labels ‘sub-normative’ species-typical biological structures as ‘deficient’, as not able to perform as expected.
The disabled people rights discourse and disability studies scholars question the assumption of deficiency intrinsic to ‘below the norm’ labeled body abilities and the favoritism for normative species-typical body abilities. The discourse around deafness and Deaf Culture would be one example where many hearing people expect the ability to hear. This expectation leads them to see deafness as a deficiency to be treated through medical means. In contrast, many Deaf people see hearing as an irrelevant ability and do not perceive themselves as ill and in need of gaining the ability to hear. Within the disabled people rights framework ableism was set up as a term to be used like sexism and racism to highlight unjust and inequitable treatment.
Ableism is, however, much more pervasive.
Ableism based on biological structure is not limited to the species-typical/ sub species-typical dichotomy. With recent science and technology advances, and envisioned advances to come, we will see the dichotomy of people exhibiting species-typical and the so-called sub species-typical abilities labeled as impaired, and in ill health. On the other side we will see people exhibiting beyond species-typical abilities as the new expectation norm. An ableism that favours beyond species-typical abilities over species-typical and sub species-typical abilities will enable a change in meaning and scope of concepts such as health, illness, rehabilitation, disability adjusted life years, medicine, health care, and health insurance. For example, one will only be labeled as healthy if one has received the newest upgrade to one’s body – meaning one would by default be ill until one receives the upgrade.
Here’s an excerpt from my Feb. 2, 2010 posting which reinforces what Gregor is saying,
This influx of R&D cash, combined with breakthroughs in materials science and processor speed, has had a striking visual and social result: an emblem of hurt and loss has become a paradigm of the sleek, modern, and powerful. Which is why Michael Bailey, a 24-year-old student in Duluth, Georgia, is looking forward to the day when he can amputate the last two fingers on his left hand.
“I don’t think I would have said this if it had never happened,” says Bailey, referring to the accident that tore off his pinkie, ring, and middle fingers. “But I told Touch Bionics I’d cut the rest of my hand off if I could make all five of my fingers robotic.” [originally excerpted from Paul Hochman's Feb. 1, 2010 article, Bionic Legs, i-Limbs, and Other Super Human Prostheses You'll Envy for Fast Company]
I don’t really know how to take the fact that the documentary is in fact product placement for the game, Deus Ex: Human Revolution. On the up side, it opens up a philosophical discussion in a very engaging way. On the down side, it closes down the discussion because drawbacks are not seriously mentioned.