Tag Archives: gender and science

Science…For Her!—a book for those of us who like our science to be funny

The book, Science…For Her!, written by Megan Amram, a comedy writer whose credits include the Kroll Show and Parks and Recreation (US television programmes, won’t be available until Nov. 4, 2014 but it can be pre-ordered at Barnes & Noble or Powell’s (I figure Amazon gets enough advertising and I want to help bookstores that have a bricks & mortar presence, as well as, an online presence).

Thanks to David Bruggeman and the April 23, 2014 posting on his Pasco Phronesis blog where I first learned of this upcoming book (Note: Links have been removed),

There’s another science mashup coming your way later this year.  It’s a textbook written by comedy writer (Parks and Recreation) Megan Amram.  Science…For Her! comes out November 4, and stands a chance of provoking the same kind of reaction as the initial video for the European Commission’s campaign – ‘Science, it’s a girl thing‘.

For anyone unfamiliar with the European Commission’s campaign, check out Olga Khazan’s June 22, 2012 Washington Post story (h/t David Bruggeman) which is a relatively kind comment in comparison to some of the other responses to the campaign some of which I chronicled in my July 6, 2012 posting about it.

Getting back to Science…For Her!, here’s a bit more about the book from an April 22, 2014 posting by Madeleine Davies for Jezebel,

Of the book, Amram writes:

Science…For Her! is a science textbook written by a lady (me) for other ladies (you, the Spice Girls, etc.) It has been demonstrated repeatedly throughout history: female brains aren’t biologically constructed to understand scientific concepts, and tiny female hands aren’t constructed to turn most textbooks’ large, extra-heavy covers.

Finally, a science textbook for us.

[downloaded from http://meganamram.tumblr.com/post/83522299626/science-for-her]

[downloaded from http://meganamram.tumblr.com/post/83522299626/science-for-her]

As David notes elsewhere in his April 23, 2014 posting, the cover has a very ‘Cosmo’ feel with titles such as ‘orgasms vs. organisms’ and ‘sexiest molecules’. The Barnes & Noble ‘Science…For Her Page!, offers more details,

Megan Amram, one of Forbes’ “30 Under 30 in Hollywood & Entertainment,” Rolling Stone’s “25 Funniest People on Twitter,” and a writer for NBC’s hit show Parks and Recreation, delivers a politically, scientifically, and anatomically incorrect “textbook” that will have women screaming with laughter, and men dying to know what the noise is about.

In the vein of faux expert books by John Hodgman and Amy Sedaris, Science…for Her! is ostensibly a book of science written by a denizen of women’s magazines. Comedy writer and Twitter sensation Megan Amram showcases her fiendish wit with a pitch-perfect attack on everything from those insanely perky tips for self-improvement to our bizarre shopaholic dating culture to the socially mandated pursuit of mind-blowing sex to the cringe-worthy secret codes of food and body issues.

Part hilarious farce, part biting gender commentary, Amram blends Cosmo and science to highlight absurdities with a machine-gun of laugh-inducing lines that leave nothing and no one unscathed. Subjects include: this Spring’s ten most glamorous ways to die; tips for hosting your own big bang; what religion is right for your body type; and the most pressing issue facing women today: kale!!!

I appreciate the humour and applaud Amram’s wit. I also feel it should be noted that there is some very good science writing to be found (occasionally) in women’s magazines (e.g. Tracy Picha’s article ‘The Future of Our Body’ in an August 2009 issue  of Flare magazine [mentioned in my July 24, 2009 posting featuring human enhancement technologies’). As well, Andrew Maynard, physicist and then chief science advisor for the Project on Emerging Nanotechnologies, now NSF (US National Science Foundation) International Chair of Environmental Health Sciences and Director, University of Michigan Risk Science Center, once commented that one of the best descriptions of nanotechnology that he’d ever read was in an issue of Elle magazine.

Gender, science, science policy, and an update on Science: it’s (formerly, a girl) your thing

After describing the NDP (New Democrat Party) science policy launch/discussion as a bit of a ‘sausage fest’ in my Nov. 14, 2012 posting about being at the Canadian Science Policy Conference (part 2 of a 2-part series), I realized (very early this morning [Nov. 15, 2012]) that I could have described my own panel presentation in those terms since the majority of the response (if memory serves, 100% or thereabouts) was from the male members of the audience.

My interest is not a discussion about the rights or wrongs of this state of affairs but to find new ways to encourage engagement/discussion with everyone. Thrillingly and also this morning, I found a notice of a Nov. 14, 2012 blog posting by Curt Rice titled, “Gendered Innovations: Making research better” which touches on the topic (how do we better integrate gender into the discussion) and applies the thinking to research,

Could your research be better if you thought more about gender? I’m not asking if you could say more about gender if you thought about gender; that much is obvious. No, I’m asking if the quality of your research results more broadly could be improved if issues of gender informed the methods you use and the questions you ask. [emphasis mine]

At the University of Tromsø, we suspect that gendered perspectives could make your research better, and so we’re kicking off a new project to explore these issues and to better communicate them to our students. We’re doing this to improve the quality of our science — anything that might have that effect, after all, deserves careful exploration.

We’re also doing it because our primary funding agencies will reward grants that include gendered perspectives, regardless of the field of the grant. This is true of the Research Council of Norway and it’s true of the EU’s upcoming Horizon 2020 program [major European Union-funded science programming]. Arvid Hallén, the Director of our Research Council, tells us how important this has become.

A gendered perspective is a criterium for all applications being evaluated by the Research Council of Norway.

Our project draws inspiration from an international enterprise drawing the connection between overall research quality and the presence of gender-related questions and methods. [emphasis mine]

Rice is referring to Gendered Innovations in Science, Health & Medicine, Engineering, and Environment based at Stanford University in California. Here’s more from the What is Gendered Innovations? page,

Gendered Innovations employ sex and gender analysis as a resource to create new knowledge and technology.

This website has six interactive main portals:

1. Methods of sex and gender analysis for research and engineering
2. Case studies illustrate how sex and gender analysis leads to innovation
3. Terms address key concepts used throughout the site
4. Checklists for researchers, engineers, and evaluators
5. Policy provides recommendations in addition to links to key national and international policies that support Gendered Innovations
6. Institutional Transformation summarizes current literature on: 1) increasing the numbers of women in science, health & medicine, and engineering; 2) removing subtle gender bias from research institutions; and 3) solutions and best practices.

I’m going to check this Gendered Innovations website for any information that can help  me develop sessions that encourage more participation from women and who knows? Maybe next year we can have a session at the Canadian Science Policy Conference where we discuss some of this thinking about gender issues, i.e., using information about gender bias and information about how it functions in real life situations for designing new research and policies.

This isn’t the first time I’ve mentioned Curt Rice. He featured in a July 6, 2012 posting about the European Union campaign to encourage more girls to take an interest in science careers. The video produced by the project’s marketing communications team caused a sensation and a huge amount of criticism,

I find the June 29, 2012 posting by Curt Rice at the Guardian Science blogs gives insight into some of the current response (condemnation and support from an unexpected source) to and the prior planning that went into the campaign,

Advertising professors everywhere must be thanking the European Commission for their new campaign, Science: it’s a girl thing! This campaign – designed to convince high school girls to pursue careers in science – had such a badly bungled launch that it’s sure to become the topic of lectures and exam questions for communications students throughout Europe and beyond.

The problem lies in the “teaser” video, which went viral last week for all the wrong reasons. It was put up on the campaign website, disliked, criticised, mocked and then pulled down faster than the gaga male scientist in the video could open his zipper.

As a consequence, Rice created a contest for a new video and invited anyone to submit. Since July 2012, the European Science Foundation took on the project which offers three money prizes and the opportunity to have your video seen at the 2nd European Gender Summit, Nov. 29-30, 2012. Science: it’s a girl thing! has been renamed to Science: it’s your thing!  Here’s more from the Oct. 18, 2012 European Science Foundation news release,

This contest, co-organized by the European Science Foundation and Curt Rice (check his excellent blog: curt-rice.com) offers you the chance to highlight the diverse career options that science offers to young women everywhere.

This contest follows a campaign recently launched by the launched European Commission to encourage more young women to choose science in their future careers. With several countries taking part, the cornerstone of the campaign is a fresh and lively webpage, called Science: It’s a girl thing!

A video of the same name was made to raise awareness of the campaign. And indeed it did! The video was successful in creating discussion and engagement, triggering an animated debate on how to promote science to young women – a crucial element in bringing the campaign to life. However, feedback about the contents of the film was mixed so the Commission decided to remove it.

Since the original video is no longer being used but the excellent campaign remains, we have devised a contest to make a new video for it. By entering the competition you can help the European Commission better understand how the issue should be communicated and you get a chance to win €1500 if your video is selected as one of the 3 winning videos.

The contest is being promoted by a number of science bloggers and tweeters. And Nobel Prize winner Brian Schmidt (Physics, 2011) has made a donation for the cash prize!

The winning videos will be shown at the European Gender Summit Networking Event 2012, November 29 at the Science14 in Brussels.

Here’s more about the contest which appears to be open to anyone from anywhere in the world, from the Contest page,

Contest Instructions
  1. Visit the Science, It’s a Girl Thing website.
  2. Create a one minute (or less) video (in english) designed to create awareness for the initiative and to encourage young women to consider scientific careers.
  3. Upload your video to YouTube or Facebook.
  4. Follow the instructions on this site to submit your video.
  5. Tweet to @gendersummit with a link to your video using the hashtag #ScienceItsYourThing. We will promote your videos on this site and on Twitter.
  6. Encourage people to vote for your video from 19 November 2012, 18:01 Central European Time to 28 November 2012, 12:00 Central European Time .
  7. The video with the most votes on 28 November at 12 noon Central European Time, will be one of the winners.
  8. The other two winning videos will be determined by a panel of judges from the European Science Community & Industry.
  9. All three winning videos will receive a cash prize of 1500 euros and will be screened at the European Gender Summit networking event 2012, November 29 at the Science14 in Brussels..

Still have questions? Email us at [email protected]

The final deadline for the contest is Nov. 19, 2012 at 6 pm CET. Good luck!

‘Girly’ girls aren’t motivated to study science by ‘girly’ scientists

Liz Else in a June 22, 2012 article for New Scientist discusses, in light of the recent  ‘Science: It’s a Girl Thing’ campaign video/debacle (mentioned in my July 6, 2012 posting), some recent research which suggests that ‘girly’ or ‘feminine’ scientist role models are demotivating (Note: I have removed links),

But the team really should have done some background before launching the teaser video for the initiative (above). If they had, they would have probably come across some recent research by University of Michigan psychologists Diana Betz and Denise Sekaquaptewa that would have stopped them dead in their tracks.

Betz and Sekaquaptewa recruited 142 girls aged 11 to 13 and showed them mocked-up magazine articles about three female university students who were either described as doing well in science, engineering, technology or mathematics (STEM), or as rising stars in unspecified fields. The three also either displayed overtly feminine characteristics or gender-neutral traits.

Oddly, the researchers found that girls who read about the feminine science students decreased their self-rated interest in maths ability and short-term expectations of success. [emphasis mine]

Else’s article describes other related outcomes and provides a link to the research article (which is behind a paywall).

This research contrasts with the response from the Australian teen science bloggers (in my July 6, 2012 posting) who were very enthusiastic about this more girly approach.

In conjunction with the material in my previous posting on this topic,  it seems this whole incident has sparked an extraordinary conversation taking place internationally and across various social media. For those on Twitter, I recommend the #ScienceGirlThing discussion. Locally (Vancouver, British Columbia, Canada), I believe the Society for Canadian Women in Science and Technology (SCWIST) is considering an event focused on the ‘Science: It’s a Girl Thing’. I’ll let you know more as this evolves.

Thanks to @CarlsonEngineer for the link to article by Else.