Tag Archives: Kelly Oakes

Getting the logos they deserve: 50 physicists and mathematicians

There are some 50 logos created by Dr. Prateek Lala of the University of Toronto (Canada) on behalf of various physicists and mathematicians. Before showing any of these clever logos, here’s a bit more about Dr. Lala’s logos in John Brownlee’s Feb. 5, 2014 article for Fast Company (Note: Links have been removed),

The scientific typographics were created by Dr. Prateek Lala, a physician and amateur calligrapher from Toronto. Inspired by the type biographies of Indian graphic designer Kapil Bhagat, Lala designed his logos to make the lives and discoveries of various scientists more engaging and immediately relatable to students.

Kelly Oakes in a Feb. 3, 2014 post for BuzzFeed features 20 of the logos and I’ve downloaded two of them for here,

James Clerk Maxwell (1831-1879) formulated the equations that describe electricity, magnetism, and optics as manifestations of the same phenomenon – the electromagnetic field. He’s also the namesake of Maxwell’s demon, a thought experiment in which a hypothetical demon violates the Second Law of Thermodynamics. Credit: Dr. Prateek Lala / Perimeter Institute

James Clerk Maxwell (1831-1879) formulated the equations that describe electricity, magnetism, and optics as manifestations of the same phenomenon – the electromagnetic field. He’s also the namesake of Maxwell’s demon, a thought experiment in which a hypothetical demon violates the Second Law of Thermodynamics. Credit: Dr. Prateek Lala / Perimeter Institute

I particularly enjoy how Dr. Lala has introduced the ‘demon’ into the logo. And then, there’s this one,

Rosalind Franklin (1920-1958) was a biophysicist who used X-ray diffraction data to determine the structures of complex minerals and living tissues, including – famously – DNA. Credit: Dr. Prateek Lala / Perimeter Institute

Rosalind Franklin (1920-1958) was a biophysicist who used X-ray diffraction data to determine the structures of complex minerals and living tissues, including – famously – DNA. Credit: Dr. Prateek Lala / Perimeter Institute

There is a bit of a controversy regarding Franklin as many believe she should have received more acknowledgement for her role in Crick and Watson’s ‘discovery of DNA’. I last mentioned Franklin in an August 19, 2013 posting (scroll down half-way) featuring a rap, Rosalind Franklin vs Watson & Crick, which was written and performed by children as part  of Tom McFadden’s Battle Rap Histories of Epic Science (Brahe’s Battles) school science project. The rap does a very good job of summarizing the discovery and the controversy and the performance is of a professional grade.

Getting back to Dr. Lala’s logos, there’s a slide show of 50 logos on this Perimeter Institute for Theoretical Physics webpage. I selected this one from the slideshow for inclusion here,

Aryabhatta (476-550) was a pioneer of mathematics and astronomy in India. He is believed to have devised the concept of zero and worked on the approximation of pi. Credit Dr. Prateek Lala / Perimeter Institute

Aryabhatta (476-550) was a pioneer of mathematics and astronomy in India. He is believed to have devised the concept of zero and worked on the approximation of pi. Credit Dr. Prateek Lala / Perimeter Institute

Dr. Lala has created some infographics of his logos which are can be seen here at visual.ly or you can see one featuring 60 of his logos in a July 26, 2013 posting by Carolina Brandão Zanelli on her Art for Scientists blog. As well, the Perimeter Institute is offering a poster of Dr. Lala’s logos in the Fall 2013 issue of their Inside the Perimeter magazine available here.

I was a little curious about Dr. Lala and was able to find this on academia.edu,

Prateek Lala
University of Toronto, Medicine, Post-Doc

Research Interests:
Medicine, Pharmacology, Drug metabolism, Pharmacoinformatics and Education

Enjoy!