Tag Archives: Mongoliad

E-readers: musings on publishing and the word (part 3 of 3)

Let’s add a comment from a writer, notably William Gibson in an interview with the Wall Street Journal (WSJ) prior to the launch of his latest book, Zero History.

William Gibson in a Sept.6, 2010 interview with Steven Kurutz for the WSJ blog, Speakeasy,

Will you mourn the loss of the physical book if eBooks become the dominant format?

It doesn’t fill me with quite the degree of horror and sorrow that it seems to fill many of my friends. For one thing, I don’t think that physical books will cease to be produced. But the ecological impact of book manufacture and traditional book marketing –- I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail. Often times they are remained or returned, using double the carbon footprint. And more electricity is used to pulp them and turn them into more books. If you look at it from a purely ecological point of view, it’s crazy.

Gibson goes on to suggest that the perfect scenario would feature bookstores displaying one copy of each book being offered for sale. Prospective readers would be able to view the book and purchase their own copy through a print-on-demand system. He does not speculate about any possible role for e-books.

For a contrasting approach from writers, let’s take Neal Stephenson, Greg Bear and other members of the Mongoliad novel/project which is being written/conducted online.  I’m inferring from the publicity and written material on the Mongoliad website that these writers, artists, and others are experimenting with new business and storytelling models in the face of a rapidly changing publishing and reading environment. I’ve posted about Mongoliad here (Sept.7,2010) and here (May 31,2010).

Edward Picot at The Hyperliterature Exchange has written a substantive essay, It’s Literature Jim… but not as we know i: Publishing and the Digital Revolution, which explores this topic from the perspective of someone who’s been heavily involved in the debate for many years. From the Picot essay,

It seems we may finally be reaching the point where ebooks are going to pose a genuine challenge to print-and-paper. Amazon have just announced that Stieg Larsson’s The Girl with the Dragon Tattoo has become the first ebook to sell more than a million copies; and also that they are now selling more copies of ebooks than books in hardcover. [emphasis mine]

As for more proof as to how much things are changing, the folks who produce the Oxford English Dictionary (the 20 volume version) have announced that the 1989 edition may have been the last print edition. From Dan Nosowitz’s article on the Fast Company website,

The Oxford English Dictionary, currently a 20 volume, 750-pound monstrosity, has been the authoritative word on the words of the English language for 126 years. The OED3, the first new edition since 1989, may also be the first to forgo print entirely, reports the AP.

Nigel Portwood, chief executive of the Oxford University Press (isn’t that the perfect name for him?), says online revenue has been so high that it is highly unlikely that the third edition of the OED will be physically printed. The full 20-volume set costs $995 at Amazon, and of course it requires supplementals regularly to account for valuable words like “bootylicious.”

Meanwhile the Shifted Librarian weighs in by comparing her Kindle experience with a print book in a September 7, 2010 posting,

I knew my desire to share con­tent was the prime dri­ver of the for­mat I was choos­ing, but I didn’t real­ize how quickly it was shift­ing in the oppo­site direc­tion. I now want to share one-to-many, not one-to-one, and I just don’t have the time or resources to tran­scribe every­thing I want to share. It makes me sad to look at that long list of print books I’ve read over the past year that I likely won’t share here because I can’t copy and paste.

Jenny (The Shifted Librarian) ends her essay with this,

Of course, your mileage may vary, but I think I’ve finally crossed over to the ebook side. I’ll have to go to book­stores and the library just to touch new books for old time’s sake. Only time will tell if there’s a “fea­ture” of print books that can draw me back. My rea­sons for con­vert­ing are def­i­nitely an edge case, and I haven’t been a heavy user of print resources in libraries in quite some time, but I can’t help but won­der how this type of shift will affect libraries. I see more and more eread­ers on my com­mute every day.

I was on the bus today and was struck by how many people were reading books and newspapers but I’m not drawing any serious conclusions from my informal survey. I think the lack of e-books, tablets and their ilk may be a consequence of the Canadian market where we tend to get digital devices after they’ve been on the US market for a while and when we get them, we pay more.

Despite all the discussion about e-books and tablets, I think what it comes down to is whether or not people are going to continue reading and, if we do , whether we”ll be reading the same way. Personally, I think there’ll be less reading. After all, literacy isn’t a given and with more and more icons (e.g., signage in airports, pedestrian walk signals, your software programmes, etc.) taking the place that once was occupied by written words then, why would we need to learn to read? In the last year, I’ve seen science journal abstracts (which used to be text only) that are graphical, i.e.,  text illustrated with images.  Plus there’s been a resurgence of radio online and other audio products (rap, spoken word poets, podcasts, etc.) which hints at a greater investment in oral culture in the future.

These occurrences and others suggest to me that a massive change is underway. If you need any more proof, there’s Arthur Sulzburger Jr.’s admission at the recent International Newsroom Summit held in London England (from the Sept.8, 2010 article by Steve Huff in the New York Observer Daily Transom),

During a talk at the International Newsroom Summit held in London, Times publisher Arthur Sulzberger Jr. admitted that “we will stop printing the New York Times sometime in the future,” but, said Sulzberger, that date is “TBD.”

In the foreseeable future, we might need to read (although we may find ourselves moving to a more orally-based culture) but not as extensively as before. We won’t spend quite as much time learning to read and will better use the training time to learn about such topics as physics or coding computers or something. Knowledge, scientific and otherwise, is going to be transmitted and received via many channels and I don’t believe that the written word will be as privileged as it is today.

In the meantime, there are any number of avenues for writers and readers to pursue. One that I find personally fascinating is the subculture of literary tattoos (from The Word Made Flesh [Thanks to @ruthseeley for tweeting about the website.]),

It says “It rained for four years, eleven months and two days.” in portuguese. The illustration and phrase are from “100 years of solitude” by G.G. Márquez. That book means a lot to me. This picture was takes the same day i got the tattoo, so it’s a little bloody. It was very cold that day.

Given that I live in an area known for its rainy weather, this particular tattoo was a no-brainer choice.

E-readers: musings on publishing and the word (part 1 of 3)

There’ve been a lot of online articles about e-readers in the last few weeks in particular as debate rages as to whether or not this technology will be viable. It got me to thinking about e-literature, e-readers, e-books, e-paper, e-ink, e-publishing, literacy and on and on. I’ve divided my musings (or attempts to distinguish some sort of pattern within all these contradictory developments) into three parts.This first part is more concerned with the technology/business end of things.

Samsung just announced that it was moving out of the e-reader business. From an article (Aug. 25 2010) by Kit Eaton in Fast Company,

Need any evidence that the dedicated e-reader is destined to become a mere niche-appeal device? Here you go: Tech giant Samsung is ditching its clever e-paper business after years of clever successes and a ton of research into what may be the future for the technology.

Back in 2009 at CES Samsung teased its good-looking Kindle-challenging e-reader, the Papyrus, which used Samsung’s own proprietary electronic ink system for the display. At CES this year it followed up with its “E6” device, with a rumored cost of $400. Samsung had been shaking the e-paper world since late in 2008 with numerous e-paper announcements, including revealing a color 14-inch flexible e-paper display as long ago as October 2008, which used carbon nanotube tech to achieve its sharp image quality.

Now it seems that revolutions in the e-reader market (namely that odd race-to-the-bottom in pricing over quality of service) combined with revolutions in the tablet PC market (which means the iPad, which can do a million more things than the Papyrus or E6 could) and pricing that neatly undercuts Samsung’s planned price points has resulted in Samsung killing its e-paper research and development.

According to Eaton, Samsung hasn’t entirely withdrawn from the e-reader business; the company will be concentrating on its LCD-based systems instead. Samsung is also releasing its own tablet, Galaxy Tab as competition to Apple’s iPad,  in mid-September 2010 (Sept. 2, 2010 news item at Financial Post website).

Dan Nosowitz also writing for Fast Company presents an opinion (Aug. 12, 2010 posting) which sheds light on why Samsung is focusing on LCD -based readers over e-ink-based readers such as Kindle and Nook,

E-ink is one of the more unusual technologies to spring up in recent years. It’s both more expensive and less versatile than LCD, a long-established product seen in everything from iPods to TVs. It’s incredibly specific, but also incredibly good at its one job: reading text.

E-ink e-book readers like the Amazon Kindle and Barnes & Noble Nook offer, in the opinion of myself and many others, the best digital book-reading experience available. …

E-ink will die mostly because it fundamentally can’t compete with tablets. That’s why announcements like today’s, in which E-Ink (it’s a company as well as that company’s main–or only?–product) claimed it will release both a color and a touchscreen version by early 2011, is so confusing. But color and interface are hardly the only obstacles e-ink has to overcome to compete with tablets: Its refresh rates make video largely impossible, it can’t cram in enough pixels to make still photos look any more crisp than a day-old McDonald’s french fry, and, most damnably, it’s still extremely expensive.

Amazon showed that the way to make e-book readers sell like blazes is to lower the price to near-impulse-item territory. Its new $140 Kindle sold out of pre-orders almost immediately, and there’s been more buzz around the next version than can be explained through hardware upgrades alone. It’s a great reader, don’t get me wrong, but its incredible sales numbers are due in large part to the price cut.

That comment about the price cut for the e-reader as being key to its current success can certainly be borne out by this article E-reader faceoff: Kindle or Nook? Here’s a comparison by Mark W. Smith on physorg.com

There’s a titanic battle brewing in the e-reader market. The Amazon Kindle and Barnes & Noble Nook are leaving competitors in the dust this summer and are locked in a war that has dropped prices by more than half in just a year.

and with this article E-readers gain steam with lower prices and new models by Christine Matthias on Salon.com,

The Wall Street Journal and Tech News Daily have a few things you should consider before wading into the increasingly crowded e-book market, as well as new research that reveals folks with an e-reader tend to read a whole lot more than ever before. The Barnes and Noble Nook is trying to wrestle some market share away from the big boys, and Sharper Image just announced a new e-reader called the Literati that hopes to, maybe, nail down more male readers? It’s got a color screen, in any event.

Or you could get a library card. It’s free.

Addy Dugdale at the Fast Company site in her article, Borders Cuts E-Reader Prices as Kindle Goes to Staples, has this to say,

Borders has slashed the prices of E-Readers Kobo and Aluratek by $20, illustrating just how meh they’ve become in the tech world. The price drop is nothing new–both the Kindle and Nook, Amazon and Barnes & Noble’s market leaders, have seen their prices slashed recently, and they’re thought to be the most exciting brands in the sector. But who does the news bode worst for?

But most of all, this news proves that, as my colleague Kit Eaton pointed out a few months back, this is about as good as it gets for the e-Reader. It’s not quite dead, but it’s looking a bit peaky, like. The reason is, of course, the tablet.

There are efforts that may revive e-readers/e-books/e-paper such as this, a new development in the e-paper/e-reader market was announced in a news item on Azonano (Aug.27, 2010),

The FlexTech Alliance, focused on developing the electronic display and the flexible, printed electronics industry supply chain, today announced a contract award to Nyx Illuminated Clothing Company to develop a foldable display constructed from a panel of multiple e-paper screens.

Applications for this type of product are numerous. For consumer electronics, a foldable display can increase the size of e-reader screens without increasing the device foot-print. In military applications, maps may be read and stored more easily in the field. Medical devices can be enhanced with more accessible and convenient patient charts.

“To enable this unique technology to work, our engineers will develop circuitry to simultaneously drive six separate e-paper screens as one single display,” described John Bell, project manager for Nyx. “The screen panels will be able to be folded up into the area of a single panel or unfolded to the full six panel area on demand.”

Convenience is always important and a flexible screen that I could fold up and fits easily into a purse or a pocket offers  a big advantage over an e-book or an iPad (or other tablet device). I’d be especially interested if there’s a sizing option, e.g., being able to view in 1-screen, 2-screen, 3-screen and up to 6-screen options.

As for the debate about tablets vs e-readers such as Kindle, Nook, and their brethren, I really don’t know. E-readers apparently offer superior reading experiences but that presupposes interest in reading will be maintained. Something like Mongoliad (as described in my Sept. 7, 2010 posting), for example, would seem ideally suited to a tablet environment where the reader becomes a listener and/or a participant in the story environment.

Tomorrow: Part 2 where I look at the reading and writing experience in this digital world.

Mongoliad launch

I made mention of the Mongoliad writing project when it was first announced in late spring (my May 31, 2010 posting). The project features Neal Stepheonson and Greg Bear, both well known science fiction writers (in fact, both have written novels that incorporate nanotechnology), amongst a cast of other writers, artists, techno types, and others. They’re forging into 21st century publishing with a model that is lifted in part from the 19th century, stories produced serially and available by subscription, but made available with contemporary technology, the interrnet. I guess you could call it ‘steam punk publishing’.

Last week, a free preview was made available and registration was opened. Here’s the view from Andrew Leonard at Salon.com,

Behold the power of branding! Chapter I of “The Mongoliad” launched online this week, and I plunked down $9.99 for a year’s subscription, sight unseen, simply because Neal Stephenson’s name was attached. …

But after spending some time with the site and reading the first chapter, it is not exactly clear to me exactly how much Stephenson is baked into this project. He is the co-founder and chairman of Subutai, the start-up that is producing “The Mongoliad.” But the content-creation is a group effort. This serial digital novel is being produced online by a team of writers , artists, hackers and sword-fighting geeks — another big name involved is Greg Bear, also a veteran science fiction author. …

“The Mongoliad” is supposed to be more than “just” a book. Eventually the intention is to incorporate multimedia offerings, along with the hypertext-branching contributions of a user community extending far beyond the core team.

Leonard goes on to express his hope that Mongoliad will be a grand adventure. He really is a Stephenson fan and seems to be genuinely looking forward to reading this experiment in publishing/social media enhancing/serializing a novel. Kit Eaton at Fast Company (Neal Stephenson’s Novel-Redefining Novel, “The Mongoliad,” Launches, Online)  is another fan,

Ghengis Khan shook up the world in the 12th Century, and now in the 21st Century Neal Stephenson’s novel about him may shake up the publishing world: It’s partly interactive, partly social media, and wholly digital.

The Mongoliad promises to be unlike any other book ever written. For starters it’s written, in part, by Neal Stephenson, whose ideas in earlier novels like Snow Crash and The Diamond Age have contributed to many modern marvels like Google Earth and augmented reality. When you learn sci-fi writer Greg Bear is contributing to the team effort too, it makes the whole thing even more promising.

The innovation in The Mongoliad isn’t in its team writing effort, however: It’s in the entire concept of a serialized, dynamic, digital “book” that includes video, imagery, music, and background articles among the text of the storyline and comes with a social media companion, with which fans/readers can comment and interact.

In fact it looks as if they are incorporating fan fiction into their overall plan. If you go to the Mongoliad website, you are encouraged to add your stories and artwork to the site.  This is from their ‘terms of service’,

Contributor Submissions

1. Policy. We welcome the submission of text, stories, vignettes, paragraphs, concepts, characters, ideas, poems, songs, images, animations, or interactive features submitted by registered contributors for potential publication on the Site (“Contributor Submissions”). Subutai grants you a limited, non-exclusive, non-transferable and revocable license to modify, broadcast, and transmit Content solely in order to create and submit Contributor Submissions to Subutai.

You understand that whether or not such Contributor Submissions are published, Subutai cannot guarantee proper attribution with respect to any submissions because of the interactive nature of the Site.

It’ll be interesting to see whether or not this works purely from the perspective of its business model. As for the story itself, I’m not loving it so far.  First, a précis. It’s the thirteenth century in Europe and the Mongolians have a conquered a chunk of it. (Apparently, they did conquer a good chunk by 1241 and were about to conquer the rest when Ögedei Khan, then current Mongol ruler, died and their general,  Subitai, according to custom had to return to Mongolis.  See: Wikipedia essay)

In Mongoliad, there is no withdrawal of the Mongol forces and they are poised to sweep Europe meanwhile a small band of European knights gather to fight (from the Mongoliad Welcome page),

It’s spring of 1241, and the West is shitting its pants (that’s “bewraying its kecks” for you medieval time-travelers).

The Mongol takeover of Europe is almost complete. The hordes commanded by the sons of Genghis Khan have swept out of their immense grassy plains and ravaged Russia, Poland, and Hungary… and now seem poised to sweep west to Paris and south to Rome. King and pope and peasant alike face a bleak future—until a small band of warriors, inheritors of a millennium-old secret tradition, set out to probe the enemy.

Their leader, the greatest knight of their order, will set his small group of specially trained warriors on a perilous eastern journey. They will be guided by an agile, elusive, and sharp-witted adolescent girl, who believes the master’s plan is insane. But this small band is the West’s last, best hope to turn aside the floodtide of the violent genius of the Steppes kingdoms.

In the preview chapter (which is free), we meet Haakon who’s obviously one of the small band of warriors fighting for Europe. At this point,  he’s engaging in some sort of sword fighting duel in a Mongol arena while the crowds roar for blood.  We never learn much more about him or any of the other characters we’re introduced to as the preview is designed to draw us into buying a subscription so we can find out more.  I’m not a big fan of the writing that I see in the preview,

Haakon wanted to roar with anger, but it came out as a strangled laugh. “I am about to do battle with a demon,” he complained, “and you want me to–”

“It’s no demon,” Brother Rutger said, and spat on the loose ocher ground that had been tracked down the tunnel on the boots of surviving combatants. “It’s a man dressed as one.” He rammed the helm down onto Haakon’s head and slapped him on the ass. Even through surcoat, chain mail, gambeson, and drawers, the impact came through solidly. “Oh yes,” he added, “and the Red Veil. We would also like to know what is on the other side.”

Haakon grunted as he adjusted the helmet to suit him. The mysterious Veil. He might have seen it several weeks ago when a group led by the physician Raphael had been sent to retrieve Illarion, the ailing Ruthenian.

Now, their party had divided again, and Feronantus and his team were off on their secret mission–while Haakon and the rest of the Shield-Brethren remained to compete against the champions of the Mongol Empire.

Rutger put his hand on Haakon’s shoulder. They regarded each other silently. Saying goodbye would be worse than useless, since Rutger and the others would see it as a premature admission of defeat, and it might demoralize them. Haakon knew he would be back among them in less time than it took to run out to the gutter and take a shit.

I also have some questions about the politics of it all. Here are a couple pictures from the site, Haakon first,

Art by Jamie Jones (from Mongoliad site)

And here’s one of the two Mongolian thug images currently available,

Concept art from Aleksi Briclot (from Mongoliad site)

This is just the beginning of the series and I’m hoping they head away from seems to be a pretty standard storyline where pretty, blond, white people struggle and eventually turn the tide against a demonic, dark-haired and darker-skinned people.

Interacting with stories and/or with data

A researcher, Ivo Swarties, at the University of Twente in The Netherlands is developing a means of allowing viewers to enter into a story (via avatar) and affect the plotline in what seems like a combination of what you’d see in 2nd Life and gaming. The project also brings to mind The Diamond Age by Neal Stephenson and its intelligent nanotechnology-enabled book along with Stephenson’s latest publishing project, Mongoliad (which I blogged about here).

The article about Swarties’ project on physorg.com by Rianne Wanders goes on to note,

The ‘Virtual Storyteller’, developed by Ivo Swartjes of the University of Twente, is a computer-controlled system that generates stories automatically. Soon it will be possible for you as a player to take on the role of a character and ‘step inside’ the story, which then unfolds on the basis of what you as a player do. In the gaming world there are already ‘branching storylines’ in which the gamer can influence the development of a story, but Swartjes’ new system goes a step further. [emphasis mine]The world of the story is populated with various virtual figures, each with their own emotions, plans and goals. ‘Rules’ drawn up in advance determine the characters’ behaviour, and the story comes about as the different characters interact.

There’s a video with the article if you want to see this project for yourself.

On another related front, Cliff Kuang profiles in an article (The Genius Behind Minority Report’s Interfaces Resurfaces, With Mind-blowing New Tech) on the Fast Company site describes a new human-computer interface. This story provides a contrast to the one about the ‘Virtual Storyteller’ because this time you don’t have to become an avatar to interact with the content. From the article,

It’s a cliche to say that Minority Report-style interfaces are just around the corner. But not when John Underkoffler [founder of Oblong Industries] is involved. As tech advistor on the film, he was the guy whose work actually inspired the interfaces that Tom Cruise used. The real-life system he’s been developing, called g-speak, is unbelievable.

Oblong hasn’t previously revealed most of the features you see in the later half of the video [available in the article’s web page or on YouTube], including the ability zoom in and fly through a virtual, 3-D image environment (6:30); the ability to navigate an SQL database in 3-D (8:40); the gestural wand that lets you manipulate and disassemble 3-D models (10:00); and the stunning movie-editing system, called Tamper (11:00).

Do go see the video. At one point, Underkoffler (who was speaking at the February 2010 TED) drags data from the big screen in front of him onto a table set up on the stage where he’s speaking.

Perhaps most shockingly (at least for me) was the information that this interface is already in use commercially (probably in a limited way).

These developments and many others suggest that the printed word’s primacy is seriously on the wane, something I first heard 20 years ago. Oftentimes when ideas about how technology will affect us are discussed, there’s a kind of hysterical reaction which is remarkably similar across at least two centuries. Dave Bruggeman at his Pasco Phronesis blog has a posting about the similarities between Twitter and 19th century diaries,

Lee Humphreys, a Cornell University communications professor, has reviewed several 18th and 19th century diaries as background to her ongoing work in classifying Twitter output (H/T Futurity). These were relatively small journals, necessitating short messages. And those messages bear a resemblance to the kinds of Twitter messages that focus on what people are doing (as opposed to the messages where people are reacting to things).

Dave goes on to recommend The Shock of the Old; Technology and Global History since 1900 by David Edgerton as an antidote to our general ignorance (from the book’s web page),

Edgerton offers a startling new and fresh way of thinking about the history of technology, radically revising our ideas about the interaction of technology and society in the past and in the present.

I’d also recommend Carolyn Marvin’s book, When old technologies were new, where she discusses the introduction of telecommunications technology and includes the electric light with these then new technologies (telegraph and telephone). She includes cautionary commentary from the newspapers, magazines, and books of the day which is remarkably similar to what’s available in our contemporary media environment.

Adding a little more fuel is Stephen Hume in a June 12, 2010 article about Shakespeare for the Vancouver Sun who asks,

But is the Bard relevant in an age of atom bombs; a world of instant communication gratified by movies based on comic books, sex-saturated graphic novels, gory video games, the television soaps and the hip tsunami of fan fiction that swashes around the Internet?

[and answers]

So, the Bard may be stereotyped as the bane of high school students, symbol of snooty, barely comprehensible language, disparaged as sexist, racist, anti-Semitic, representative of an age in which men wore tights and silly codpieces to inflate their egos, but Shakespeare trumps his critics by remaining unassailably popular.

His plays have been performed on every continent in every major language. He’s been produced as classic opera in China; as traditional kabuki in Japan. He’s been enthusiastically embraced and sparked an artistic renaissance in South Asia. In St. Petersburg, Russia, there can be a dozen Shakespeare plays running simultaneously. Shakespeare festivals occur in Austria, Belgium, Finland, Portugal, Sweden and Turkey, to list but a few.

Yes to Pasco Phronesis, David Edgerton, Carolyn Marvin, and Stephen Hume, I agree that we have much  in common with our ancestors but there are also some profound and subtle differences not easily articulated.  I suspect that if time travel were possible and we could visit Shakespeare’s time we would find that the basic human experience doesn’t change that much but that we would be hardpressed to fit into that society as our ideas wouldn’t just be outlandish they would be unthinkable. I mean literally unthinkable.

As Walter Ong noted in his book, Orality and Literacy, the concept of a certain type of list is a product of literacy. Have you ever done that test where you pick out the item that doesn’t belong on the list? Try: hammer, saw, nails, tree. The correct answer anybody knows is tree since it’s not a tool. However, someone from oral culture would view the exclusion of the tree as crazy since you need both tools and  wood to build something and clearly the tree provides wood. (I’ll see if I can find the citation in Ong’s book as he provides research to prove his point.) A list is a particular way of organizing information and thinking about it.

Mongoliad, nanotech novelists: Neal Stephenson and Greg Bear, and e-lit futures

Kit Eaton at Fast Company recently featured  some information about a ‘new’ novel (both in form, it’s an app and in content, it’s being written by Neal Stephenson, Greg Bear, and others). From Eaton’s May 26, 2010 article,

Late yesterday in San Francisco, at the SF App Showcase, a sneaky little startup company called Subutai demonstrated some of the tech that’ll be going into the Mongoliad app. This oddly-named creature is actually what we’re interested in–a reinvention of the novel as a serialized publication through a dedicated app. Stephenson isn’t the only one taking part, as both Greg Bear and Nicole Galland will be writing too, but Stephenson is really the core of the project.

This is exciting, as anyone who’s familiar with his [Stephenson] Diamond Age novel will attest: This book imagines a future where a super-smart, partially artificial intelligent book is created, and acts as a young girl’s life guide. The hope is, obviously, that Stephenson uses his imagination to leverage novel and unexpected aspects of smartphone or tablet PC tech to transform the resulting publication into something surprisingly new … possibly even more of a transformation than paper-based magazine publishers are attempting as they rejig their content models towards the iPad. Words like “para-narrative,” “nontextual,” and “extra-narrative” certainly suggest this.

Both Stephenson (Diamond Age, 1995) and Bear (Blood Music, 1988) wrote, at a fairly early stage,  stories/novels that featured nanotechnology. For example, Diamond Age’s  ‘partially artificial intelligent book’ is made possible with nanotechnology. Unfortunately, no details about the novel’s content were revealed either in Eaton’s article or on the company’s, Subutai, website. Eaton’s article does offer this,

Speaking at the SF event yesterday Subutai’s CE Jeremy Bornstein revealed that there would be gaming and social media events wrapped around and inside the novel, and even demoed a user profile page that included a measure of a user’s “standing” in the Mongoliad community. There was also scope for users to “rate” portions of the story as it progresses. And while it seems that user interaction won’t play a role in the actual text of the publication, it’s going to be such a blended-media thing that this means user’s inputs still affect the overall performance.

This doesn’t sound like anything outside of the ordinary community-building exercise that many authors and media publishers are engaged in these days but, as you can see in the first excerpt from Eaton’s article, they’re hoping Stephenson will come up with an unexpected way to exploit the capabilities of mobile technology.

As for the show where Mongoliad was announced, here’s a little more information about it (from an article by Daniel Terdiman on CNET’s geek gestalt blog,)

On Tuesday night, Socolow and Dale Larson, his partner in a consulting firm called SF App Studio, hosted the sixth iteration of their app showcase, the SF AppShow. And before a packed house of more than 200 people–their biggest crowd so far–at the famous 111 Minna Gallery here, the two gave a series of app developers the chance to get up on stage and take six minutes to explain their projects.

Part DiggNation, part Demo, and part real-world App Store front end, the SF AppShow seems to have a growing influence in the world of app development–be it for Apple’s iPad or iPhone, Google’s Android, or the BlackBerry–and the people who create the mobile products and evangelize them.

This all brought to mind Kate Pullinger, a writer who works both in the traditional media (she won the 2009 Governor General’s [in Canada] award for literature, The Mistress of Nothing) and is well-known for digital novels such as Inanimate Alice. This is from her April 29, 2010, posting titled, A Writer’s View of the Future of Publishing,

Over the past ten years I’ve been deeply enmeshed in discussions about the future of writing, and the myriad ways in which the new technologies have the potential to change literature. My interest is in text, and what happens to text when you put it on a screen alongside the full range of media computing offers. I write ‘digital fiction’, works that are not digital conversions but are ‘born digital’, using text and multimedia to tell a story that is meant to be viewed on a screen.

However, as well as digital fiction, I also write books – novels and short stories – and have been functioning as a writer within the traditional publishing industry for more than twenty years. I’ve watched as the publishing and bookselling industries have struggled to come to terms with the new technologies and what they have to offer to both readers and writers. I’ve had many discussions with agents and publishers about what the future will hold. I’ve stumbled down my share of blind alleys, waking up to discover that last night’s certainty (fiction for UK mobile phones!) is this morning’s well-that-was-a-dumb-idea (fiction for UK mobile phones!).

Kate first wrote this piece for The Literary Platform (from their About page),

The Literary Platform is dedicated to showcasing projects experimenting with literature and technology. It brings together comment from industry figures and key thinkers, and encourages debate.

The key word circulating in book publishing at the moment is ‘experiment’. The showcase will demonstrate how traditional publishers and developers are experimenting with multimedia formats, how established authors are going it alone, how first-time novelists are bypassing publishers and how niche literary magazines are finding wider audiences.

Getting back to Mongoliad, I look forward to following the project’s progress especially in light of Kate’s comments about fiction for mobile phones, “last night’s certainty (fiction for UK mobile phones!) is this morning’s well-that-was-a-dumb-idea (fiction for UK mobile phones!).”

Two final comments. First, I was a student of Kate Pullinger’s at De Montfort University’s Masters of Creative Writing and New Media programme, which is now defunct. Second, I got curious about Subutai and it turns out it’s the name for a Mongolian general (from the essay on New World Encyclopedia which, in turn, has been modified from an essay originally found on Wikipedia)

Subutai (Subetei, Subetai, Sübeedei; Classic Mongolian: Sübügätäi or Sübü’ätäi) (1176–1248), also known as Subetai the Valiant, was the primary strategist and general of Genghis Khan (Temüjin) and Ögedei Khan. The son of a blacksmith, he rose through the ranks and directed more than 20 campaigns during which he conquered (or overran) more territory than any other commander in history. He gained victory by means of imaginative and sophisticated strategies and routinely coordinated movements of armies that were more than 300 miles away from each other. He is most remembered for devising the battle plan that destroyed the armies of Hungary and Poland within two days of each other, by forces almost a thousand miles apart.

I am amazed that someone who didn’t have telephones, telegraphs, or any other form of communication (pony express?) that could have traversed 1000 miles within two days to give updates and deal with changing conditions managed to destroy two armies at that distance from each other.