Who can resist a Carly Rae Jepsen reference (specifically, the “I really like you” song with its over 60 instances of the word, ‘really’)? Not me.
I have a few things to say about the Science Blogging: The Next Generation session organized by Science Borealis (?) for the Seventh Canadian Science Policy Conference, being held in Ottawa, Ontario from Nov. 25 – 27, 2015 at the Delta Ottawa City Centre Hotel.
First, congratulations to the session organizer(s) for a successful conference submission. (A few years ago I chatted with someone from an institution that I thought would gain almost automatic acceptance whose submission had been rejected. So, there is competition for these spots.) Second, I know it’s tough to pull a panel together. The process can range from merely challenging to downright hellacious.
That said, I have a few comments and suggestions. There seem to be a few oddities regarding the blogging session. Let’s start with the biographies where you’d expect to see something about science blogging credentials, i.e., the name of his or her science blog, how long they’ve publishing/writing, their topics, etc.
Brian Owens [moderator]
General Science editor, Research Canada/Science Borealis
Brian is an experienced science policy journalist. He is editor of Research Canada, the newest publication of the international science policy publisher Research Professional. He is also General Science editor of Science Borealis.
Our moderator does not mention having a blog or writing for one regularly although he does edit for Science Borealis (a Canadian science blog aggregator). How long has he been doing that and how do you edit a science blog aggregator?
Moving on, Owens’ LinkedIn profile indicates he returned to Canada from the UK in November 2012. So, by the time the conference rolls round, he will have been back in the country three years. (Shades of Michael Ignatieff!) It’s possible he’s kept up with Canada’s science policy while he was in London but he does seem to have held a high pressure job suggesting he wouldn’t have had the bandwidth to regularly keep up with the Canadian science policy scene.
His LinkedIn profile shows this experience,
Online news editor
Nature Publishing Group
January 2011 – November 2012 (1 year 11 months)London, United Kingdom
Responsible for all online news and blog content, including running daily news meetings, assigning stories, editing copy and managing an international team of staff and freelance reporters. Also led on developing Nature’s social media strategy. [emphasis mine]
It’s always good to have Nature on your résumé, although the journal has a somewhat spotty reputation where social media is concerned. Perhaps he helped turn it around?
So, how does guy who’s never had a blog (editing is not the same thing) and has about three years experience back home in New Brunswick after several years abroad moderate a Canadian science blogging panel with a policy focus?
Given the information at hand, it seems a little sketchy but doable provided your panel has solid experience.
Let’s check out the panel (Note: All the excerpts come from this session description):
blogger, Journalism student at Algonquin College
A recent convert to science communication, Amelia Buchanan is a journalism student with a Bachelor’s degree in biology. She writes stories about science and technology at school and blogs about urban wildlife in her spare time.
What’s Buchanan’s blog called? After searching, I found this, lab bench to park bench. Her blog archives indicate that she started in April 2014. Unless she’s owned other blogs, she will have approximately 18 months experience writing about the natural world, for the most part, when the conference session takes place.
That’s not much experience although someone with a fresh perspective can be a good addition to panels like this. Let’s see who’s next.
Associate Professor and Associate Dean at McGill University’s Macdonald Campus, University of Montreal/Science Borealis
Dr. Chris Buddle is an Associate Professor and Associate Dean at McGill University’s Macdonald Campus. He is an enthusiastic and devoted science communicator and blogger, and a member of the Science Borealis board of directors.
What is his blog called? It turns out to be, Arthropod Ecology. The earliest date I could find for any mention of it was in 2012. Unfortunately, the About this blog description is relatively uninformative with regard to its inception so I’m stuck with that one reference to a 2012 posting on Buddle’s blog. This one, too, focuses on the natural world.
So, Buddle has possibly three years experience. He does write more extensive pieces but, more frequently, he illustrates* his posts liberally with images while making extensive use of bullet points and links elsewhere. He’s mixing two styles for his postings, ‘illustrated essay writing’ and ‘picture book with lots of linked resources’. It can be a way to address different audiences and attention spans.
***ETA: Aug. 20, 2015: Chris Buddle has kindly provided more information about his blog via twitter:
@frogheart yes it is called “arthropod ecology”, I post 1-2 times per week, since 2012. Some posts are ‘link-fests’ hence the bullets 3/n
@frogheart many other posts are long-form research blogging. Had about 300K + unique visitors, & avg b/w 600-900 visits per day 4/n
@frogheart audience is other scientists, students, colleagues, broader public. Try to write in ‘plain language’ to make accessible
Thank you, Chris for providing more details about your blog and passing on a link to this posting with its criticisms and suggestions to the session organizers.***
* ‘illustrate’ changed to ‘illustrates’ Aug. 20, 2015.
The fourth panelist in this group is,
Sabrina Doyle is the new media editor at Canadian Geographic. She is fascinated by arctic exploration, enjoys triathlons, and has a deep fondness for all things edible. Hates dirt under her fingernails but loves activities that get it there. Tweet her at @sab_jad |
I gather this bio is something she uses elsewhere. Unfortunately, it doesn’t answer the question: what is she doing on this panel?
It turns out she writes the posts for the Canadian Geographic Compass Blog. From her LinkedIn profile, she’s been working for Canadian Geographic since July 2013 and became responsible for the blog in Oct. 2014. She doesn’t seem to have blogged prior to that time, which gives her approximately 13 months experience once she’s at the science blogging session in November 2015. While she, too, writes much about the natural world, she offers the most diverse range of topics amongst the panelists.
There is one more panelist,
Principal/adjunct professor, PaulicyWorks/University of Ottawa
Paul Dufour is Principal of PaulicyWorks, a science and technology policy consulting firm based in Gatineau, Quebec, and an adjunct professor at the University of Ottawa’s Institute for Science, Society and Policy.
Dufour does not seem to own and/or write a blog and, as far as I’m aware, has no media background of any kind (Dufour’s LinkedIn profile). He seems to a science policy wonk which makes sense for the conference but leaves the question: what he is doing on this panel? Other media experience might have given him some comparative insight into how blogs have affected the science media and science policy spaces. But perhaps he reads blogs and is going to share how they’ve influenced his work in science policy?
Here’s what they’re supposed to be talking about, from the session description,
Science blogs serve many communities, including research, policy, the mainstream media and the public at large. They validate successful science, challenge weak conclusions, and are an increasingly important tool for providing valuable context and understanding of research via an open and public forum that encourages debate. Further, science blogging fills the void left by the changing media landscape with fewer resources invested in science writing and reporting. Policy makers are looking to trusted blogs and social channels for insight and information.
This session will provide an in-depth and hands-on look at science blogging and its impact on the Transformation of Science, Society and Research in the Digital Age. With a particular focus on tools and platforms, best practices, the current Canadian blogging landscape, and some predictions for the future, this interactive session will demonstrate how blogs are a platform for engagement, discussion and sharing of science.
Canada has many talented science bloggers, representing both the science reporting and documentary approaches. Our science blogging community has strengthened and grown in recent years, with Science Borealis, launched at the 2013 CSPC, providing a cohesive platform for discussion, discovery and delivery. The proposed panel will address how science blogs are useful for both policymakers and scientists.
Tapping into the power of the crowd, the session will interactively engage the audience in the creation of a quality, high-impact, policy-oriented blog post that will later be published on Science Borealis. The panel will provide audience members with hands-on experience in good blogging practice: goals, approaches, dos and don’ts — and more — to create a well-designed post accessible to government, the broader scientific community, industry and the public.
The panel will discuss the current state of science blogging in Canada showcasing best examples and demonstrating their impacts on the public perception of science and the transformation of science and research and. It will briefly explore this type of digital engagement with an eye to the future. [this para seems redundant]
The validity of at least some of the assertions in the first paragraph are due to work by researchers such as Dominique Brossard and Dietram Sheufele (New media landscapes and the science information consumer) at the University of Wisconsin-Madison. It would have been nice to have seen a few citations (I’d really like to see the research supporting the notion that policymakers read and are influenced by science bloggers) replacing that somewhat redundant final paragraph.
I highlighted a number of words and terms, “platform,” “engagement,” “interactive,” “high-impact,” and “Tapping into the power of the crowd,” which I imagine helped them sell this panel to the organizers.
Despite some statements suggesting otherwise, it seems the main purpose of this session is to focus on and write a science policy posting, “the session will interactively engage the audience in the creation of a quality, high-impact, policy-oriented blog post .” That should be an interesting trick since none of the panelists write that type of blog and the one science policy type doesn’t seem to write for any kind of blog. I gather the panelists are going to tap into ‘the power of each other’. More puzzling, this session seems like a workshop not a panel. Just how are the participants going to have a “hands-on” experience of “interactively writing up a science policy blog post?” There aren’t that many ways to operationalize this endeavour. It’s either a session where people have access to computers and collectively write and post individual pieces under one banner or they submit their posts and someone edits in real time or someone is acting as secretary taking notes from the discussion and summarizing it in a post (not exactly hands-on for anyone except the writer).
As for the ‘tips and tricks’ to be offered by the panelists, is there going to be a handout and/or accessible webpage with the information? I also don’t see any mention about building an audience for your work, search engine optimization, and/or policies for your blog (e.g., what do you do when someone wants to send you a book for review? how do you handle comments [sometimes people get pretty angry]?).
I hope there’s an opportunity to update the bios. in the ways I’ve suggested: list your blog, explain what you write, how long you’ve been posting, how you’ve built up your audience, etc. For the participants who don’t have blogs perhaps they could discuss how blogs have affected their work, or not. In any event, I wish the organizers and panelists good luck. Especially since the session is scheduled for the very end of the conference. (I’ve been in that position; everyone at that conference laughed when they learned when my session was scheduled.)