Tag Archives: Viju Jacob

Synthite and its new ‘nano’ line of intensely coloured natural extracts

Synthite Industries, an Indian firm, has just announced a new line of intensely coloured natural extracts  using a nanotechnology process. There’s a little more detail in an Aug. 25, 2016 news article by Robin Wyers for foodingredientsfirst.com,

Indian extracts company Synthite has introduced a new line of colors derived from a nanotechnology process that offers a much brighter and better hue and therefore requires far lower dosages in use. Vextrano is the result of incessant research and scientific deliberations with an aim to give key characteristics to spices and spice derived products at an elemental level. The purpose of the exercise is multi-faceted with a view to develop an array of novel products that can achieve customized applications in food, beverage, cosmetics and pharmaceutical industries.

Ashish Sharma (…) at Synthite briefly explained the concept to FoodIngredientsFirst: “This is a new product range which we commercialized in the market two months ago. We have bought a new plant for the production of these products. We are deriving this range from natural sources. For red colors we are using chili or paprika. For yellow, turmeric, and for green colors we are using black pepper [piperin]. …

“The key thing,” he notes, “is that when we are reducing the size of the particles to a very small level [to a particle level of 180-200 mesh], the dispersion of the light in any solvent is very good. That’s why you get the hue of the color much better.” In scientific terms, the process of maximizing the various active ingredients in a spice by reducing the size and inter molecular porosity to a feasible and ideal extent, without altering its molecular structure, leads to reduced energy consumption, waste generation and time required to achieve the end result in an application.

Sharma stresses that there are no regulatory issues around the use of this new line.  …

Synthite is just starting to roll the product out into market. …

So far, however, the product is only being sold in India, but it will be exported too, with the next promotion occurring at Fi South America, which is currently taking place in Sao Paolo, Brazil.

Vextrano is positioned as a vision for the future based on value addition to the bio-ingredients from spices. Synthite’s range includes: turmeric, spinach, piperine, marigold, paprika, black pepper, annatto and lutein.

Synthite Industries has a Wikipedia entry (Synthite Industrial Chemicals); Note: Links have been removed),

Synthite Industries Ltd (Synthite) is an Indian oleoresin extraction firm, supplying ingredients to the major food, fragrance and flavour houses. The company is based in Kochi. In 2008, it had 30% of the world’s market share,.[1][2]

The company was established in 1972 with 20 employees. It was founded by C.V. Jacob, who started the company after working in civil construction for two decades. Initially it produced industrial chemicals before shifting to oleoresins.[3] The oleoresin business was initially based on research by the Central Food Technological Research Institute in Mysore. However, the technology developed was not yet mature, and it took several years of additional research and development by Synthite to make the technology viable. It took another four years before they convinced food producers that they could produce quality products on time.[2]

By 2008, it has grown to 450 crore and 1200 employees, with a 2012 goal of 1,000 crore.[1] The company achieved this goal, with a total of 2,000 employees. The company only began selling directly to consumers in its native India in 2014.[4] Some of its major clients include Nestle, Bacardi and Pepsi.[4] The company is currently run by the founder’s son, Viju Jacob.[5]

The company produces oleoresin spices, essential oils, food colors, and sprayed products. It also has products that are organic and fair-trade. The company also has investments in realty and hospitality.[1]

You can find Synthite here but I haven’t found anything about Vextrano on that site. However, there is a LinkedIn account for Vextrano here.