One of my more recent (Nov. 22, 2011) postings on DARPA (Defense Advanced Research Projects Agency) highlighted their entrepreneurial focus and the person encouraging that focus, agency director Regina Dugan. Given that she’s held the position for roughly 2.5 years, I was surprised to see that she has left to joint Google. From the Mar.13, 2012 news item on physorg.com,
Google on Monday [March 12, 2012] confirmed that Defense Advanced Research Projects Agency chief Regina Dugan is taking a yet-to-be-revealed role at the Internet powerhouse.
Dugan’s Wikipedia entry has already been updated,
Regina E. Dugan was the 19th Director of Defense Advanced Research Projects Agency (DARPA). She was appointed to that position on July 20, 2009. In March 2012, she left her position to take an executive role at Google. She was the first female director of DARPA.
Much of her working career (1996-2012) seems to have been spent at DARPA. I don’t think I’m going to draw too many conclusions from this move but I am intrigued especially in light of an essay about a departing Google employee, James Whitaker. From Whitaker’s March 13, 2012 posting on his JW on Tech blog,
The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.
Technically I suppose Google has always been an advertising company, but for the better part of the last three years, it didn’t feel like one. Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers.
He lays out the situation here,
It turns out that there was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook. Informal efforts produced a couple of antisocial dogs in Wave and Buzz. Orkut never caught on outside Brazil. Like the proverbial hare confident enough in its lead to risk a brief nap, Google awoke from its social dreaming to find its front runner status in ads threatened.
Google could still put ads in front of more people than Facebook, but Facebook knows so much more about those people. Advertisers and publishers cherish this kind of personal information, so much so that they are willing to put the Facebook brand before their own. Exhibit A: www.facebook.com/nike, a company with the power and clout of Nike putting their own brand after Facebook’s? No company has ever done that for Google and Google took it personally.
Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+. It was an ominous name invoking the feeling that Google alone wasn’t enough. Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point. [emphasis mine] Even worse was that innovation had to be social. Ideas that failed to put Google+ at the center of the universe were a distraction.
That point about YouTube really strikes home as I’ve become quite dismayed with the advertising on the videos. The consequence is that I’m starting to search for clips on Vimeo first as it doesn’t have intrusive advertising.
Getting back to Whitaker, he notes this about Google and advertising,
The old Google made a fortune on ads because they had good content. It was like TV used to be: make the best show and you get the most ad revenue from commercials. The new Google seems more focused on the commercials themselves.
It’s interesting to contrast Whitaker’s take on the situation, which suggests that the company has lost its entrepreneurial spirit as it focuses on advertising, with the company’s latest hire, Regina Dugan who seems to have introduced entrepreneurship into DARPA’s activities.
As for the military connection (DARPA is US Dept. of Defense agency), I remain mindful that the military and the intelligence communities have an interest in gathering data but would need something more substantive than a hiring decision to draw any conclusions.
For anyone who’s interested in these types of queries, I would suggest reading a 2007 posting, Facebook, the CIA, and You on the Brainsturbator blog, for a careful unpacking of the connections (extremely tenuous) between Facebook and the CIA (US Central Intelligence Agency). The blog owner and essayist, Jordan Boland, doesn’t dismiss the surveillance concern; he’s simply pointing out that it’s difficult to make an unequivocal claim while displaying a number of intriguing connections between agencies and organizations.