Tag Archives: Youtube

A customized cruise experience with wearable technology (and decreased personal agency?)

The days when you went cruising to ‘get away from it all’ seem to have passed (if they ever really existed) with the introduction of wearable technology that will register your every preference and make life easier according to Cliff Kuang’s Oct. 19, 2017 article for Fast Company,

This month [October 2017], the 141,000-ton Regal Princess will push out to sea after a nine-figure revamp of mind-boggling scale. Passengers won’t be greeted by new restaurants, swimming pools, or onboard activities, but will instead step into a future augured by the likes of Netflix and Uber, where nearly everything is on demand and personally tailored. An ambitious new customization platform has been woven into the ship’s 19 passenger decks: some 7,000 onboard sensors and 4,000 “guest portals” (door-access panels and touch-screen TVs), all of them connected by 75 miles of internal cabling. As the Carnival-owned ship cruises to Nassau, Bahamas, and Grand Turk, its 3,500 passengers will have the option of carrying a quarter-size device, called the Ocean Medallion, which can be slipped into a pocket or worn on the wrist and is synced with a companion app.

The platform will provide a new level of service for passengers; the onboard sensors record their tastes and respond to their movements, and the app guides them around the ship and toward activities aligned with their preferences. Carnival plans to roll out the platform to another seven ships by January 2019. Eventually, the Ocean Medallion could be opening doors, ordering drinks, and scheduling activities for passengers on all 102 of Carnival’s vessels across 10 cruise lines, from the mass-market Princess ships to the legendary ocean liners of Cunard.

Kuang goes on to explain the reasoning behind this innovation,

The Ocean Medallion is Carnival’s attempt to address a problem that’s become increasingly vexing to the $35.5 billion cruise industry. Driven by economics, ships have exploded in size: In 1996, Carnival Destiny was the world’s largest cruise ship, carrying 2,600 passengers. Today, Royal Caribbean’s MS Harmony of the Seas carries up to 6,780 passengers and 2,300 crew. Larger ships expend less fuel per passenger; the money saved can then go to adding more amenities—which, in turn, are geared to attracting as many types of people as possible. Today on a typical ship you can do practically anything—from attending violin concertos to bungee jumping. And that’s just onboard. Most of a cruise is spent in port, where each day there are dozens of experiences available. This avalanche of choice can bury a passenger. It has also made personalized service harder to deliver. …

Kuang also wrote this brief description of how the technology works from the passenger’s perspective in an Oct. 19, 2017 item for Fast Company,

1. Pre-trip

On the web or on the app, you can book experiences, log your tastes and interests, and line up your days. That data powers the recommendations you’ll see. The Ocean Medallion arrives by mail and becomes the key to ship access.

2. Stateroom

When you draw near, your cabin-room door unlocks without swiping. The room’s unique 43-inch TV, which doubles as a touch screen, offers a range of Carnival’s bespoke travel shows. Whatever you watch is fed into your excursion suggestions.

3. Food

When you order something, sensors detect where you are, allowing your server to find you. Your allergies and preferences are also tracked, and shape the choices you’re offered. In all, the back-end data has 45,000 allergens tagged and manages 250,000 drink combinations.

4. Activities

The right algorithms can go beyond suggesting wines based on previous orders. Carnival is creating a massive semantic database, so if you like pricey reds, you’re more apt to be guided to a violin concerto than a limbo competition. Your onboard choices—the casino, the gym, the pool—inform your excursion recommendations.

In Kuang’s Oct. 19, 2017 article he notes that the cruise ship line is putting a lot of effort into retraining their staff and emphasizing the ‘soft’ skills that aren’t going to be found in this iteration of the technology. No mention is made of whether or not there will be reductions in the number of staff members on this cruise ship nor is the possibility that ‘soft’ skills may in the future be incorporated into this technological marvel.

Personalization/customization is increasingly everywhere

How do you feel about customized news feeds? As it turns out, this is not a rhetorical question as Adrienne LaFrance notes in her Oct. 19, 2017 article for The Atlantic (Note: Links have been removed),

Today, a Google search for news runs through the same algorithmic filtration system as any other Google search: A person’s individual search history, geographic location, and other demographic information affects what Google shows you. Exactly how your search results differ from any other person’s is a mystery, however. Not even the computer scientists who developed the algorithm could precisely reverse engineer it, given the fact that the same result can be achieved through numerous paths, and that ranking factors—deciding which results show up first—are constantly changing, as are the algorithms themselves.

We now get our news in real time, on demand, tailored to our interests, across multiple platforms, without knowing just how much is actually personalized. It was technology companies like Google and Facebook, not traditional newsrooms, that made it so. But news organizations are increasingly betting that offering personalized content can help them draw audiences to their sites—and keep them coming back.

Personalization extends beyond how and where news organizations meet their readers. Already, smartphone users can subscribe to push notifications for the specific coverage areas that interest them. On Facebook, users can decide—to some extent—which organizations’ stories they would like to appear in their news feeds. At the same time, devices and platforms that use machine learning to get to know their users will increasingly play a role in shaping ultra-personalized news products. Meanwhile, voice-activated artificially intelligent devices, such as Google Home and Amazon Echo, are poised to redefine the relationship between news consumers and the news [emphasis mine].

While news personalization can help people manage information overload by making individuals’ news diets unique, it also threatens to incite filter bubbles and, in turn, bias [emphasis mine]. This “creates a bit of an echo chamber,” says Judith Donath, author of The Social Machine: Designs for Living Online and a researcher affiliated with Harvard University ’s Berkman Klein Center for Internet and Society. “You get news that is designed to be palatable to you. It feeds into people’s appetite of expecting the news to be entertaining … [and] the desire to have news that’s reinforcing your beliefs, as opposed to teaching you about what’s happening in the world and helping you predict the future better.”

Still, algorithms have a place in responsible journalism. “An algorithm actually is the modern editorial tool,” says Tamar Charney, the managing editor of NPR One, the organization’s customizable mobile-listening app. A handcrafted hub for audio content from both local and national programs as well as podcasts from sources other than NPR, NPR One employs an algorithm to help populate users’ streams with content that is likely to interest them. But Charney assures there’s still a human hand involved: “The whole editorial vision of NPR One was to take the best of what humans do and take the best of what algorithms do and marry them together.” [emphasis mine]

The skimming and diving Charney describes sounds almost exactly like how Apple and Google approach their distributed-content platforms. With Apple News, users can decide which outlets and topics they are most interested in seeing, with Siri offering suggestions as the algorithm gets better at understanding your preferences. Siri now has have help from Safari. The personal assistant can now detect browser history and suggest news items based on what someone’s been looking at—for example, if someone is searching Safari for Reykjavík-related travel information, they will then see Iceland-related news on Apple News. But the For You view of Apple News isn’t 100 percent customizable, as it still spotlights top stories of the day, and trending stories that are popular with other users, alongside those curated just for you.

Similarly, with Google’s latest update to Google News, readers can scan fixed headlines, customize sidebars on the page to their core interests and location—and, of course, search. The latest redesign of Google News makes it look newsier than ever, and adds to many of the personalization features Google first introduced in 2010. There’s also a place where you can preprogram your own interests into the algorithm.

Google says this isn’t an attempt to supplant news organizations, nor is it inspired by them. The design is rather an embodiment of Google’s original ethos, the product manager for Google News Anand Paka says: “Just due to the deluge of information, users do want ways to control information overload. In other words, why should I read the news that I don’t care about?” [emphasis mine]

Meanwhile, in May [2017?], Google briefly tested a personalized search filter that would dip into its trove of data about users with personal Google and Gmail accounts and include results exclusively from their emails, photos, calendar items, and other personal data related to their query. [emphasis mine] The “personal” tab was supposedly “just an experiment,” a Google spokesperson said, and the option was temporarily removed, but seems to have rolled back out for many users as of August [2017?].

Now, Google, in seeking to settle a class-action lawsuit alleging that scanning emails to offer targeted ads amounts to illegal wiretapping, is promising that for the next three years it won’t use the content of its users’ emails to serve up targeted ads in Gmail. The move, which will go into effect at an unspecified date, doesn’t mean users won’t see ads, however. Google will continue to collect data from users’ search histories, YouTube, and Chrome browsing habits, and other activity.

The fear that personalization will encourage filter bubbles by narrowing the selection of stories is a valid one, especially considering that the average internet user or news consumer might not even be aware of such efforts. Elia Powers, an assistant professor of journalism and news media at Towson University in Maryland, studied the awareness of news personalization among students after he noticed those in his own classes didn’t seem to realize the extent to which Facebook and Google customized users’ results. “My sense is that they didn’t really understand … the role that people that were curating the algorithms [had], how influential that was. And they also didn’t understand that they could play a pretty active role on Facebook in telling Facebook what kinds of news they want them to show and how to prioritize [content] on Google,” he says.

The results of Powers’s study, which was published in Digital Journalism in February [2017], showed that the majority of students had no idea that algorithms were filtering the news content they saw on Facebook and Google. When asked if Facebook shows every news item, posted by organizations or people, in a users’ newsfeed, only 24 percent of those surveyed were aware that Facebook prioritizes certain posts and hides others. Similarly, only a quarter of respondents said Google search results would be different for two different people entering the same search terms at the same time. [emphasis mine; Note: Respondents in this study were students.]

This, of course, has implications beyond the classroom, says Powers: “People as news consumers need to be aware of what decisions are being made [for them], before they even open their news sites, by algorithms and the people behind them, and also be able to understand how they can counter the effects or maybe even turn off personalization or make tweaks to their feeds or their news sites so they take a more active role in actually seeing what they want to see in their feeds.”

On Google and Facebook, the algorithm that determines what you see is invisible. With voice-activated assistants, the algorithm suddenly has a persona. “We are being trained to have a relationship with the AI,” says Amy Webb, founder of the Future Today Institute and an adjunct professor at New York University Stern School of Business. “This is so much more catastrophically horrible for news organizations than the internet. At least with the internet, I have options. The voice ecosystem is not built that way. It’s being built so I just get the information I need in a pleasing way.”

LaFrance’s article is thoughtful and well worth reading in its entirety. Now, onto some commentary.

Loss of personal agency

I have been concerned for some time about the increasingly dull results I get from a Google search and while I realize the company has been gathering information about me via my searches , supposedly in service of giving me better searches, I had no idea how deeply the company can mine for personal data. It makes me wonder what would happen if Google and Facebook attempted a merger.

More cogently, I rather resent the search engines and artificial intelligence agents (e.g. Facebook bots) which have usurped my role as the arbiter of what interests me, in short, my increasing loss of personal agency.

I’m also deeply suspicious of what these companies are going to do with my data. Will it be used to manipulate me in some way? Presumably, the data will be sold and used for some purpose. In the US, they have married electoral data with consumer data as Brent Bambury notes in an Oct. 13, 2017 article for his CBC (Canadian Broadcasting Corporation) Radio show,

How much of your personal information circulates in the free-market ether of metadata? It could be more than you imagine, and it might be enough to let others change the way you vote.

A data firm that specializes in creating psychological profiles of voters claims to have up to 5,000 data points on 220 million Americans. Cambridge Analytica has deep ties to the American right and was hired by the campaigns of Ben Carson, Ted Cruz and Donald Trump.

During the U.S. election, CNN called them “Donald Trump’s mind readers” and his secret weapon.

David Carroll is a Professor at the Parsons School of Design in New York City. He is one of the millions of Americans profiled by Cambridge Analytica and he’s taking legal action to find out where the company gets its masses of data and how they use it to create their vaunted psychographic profiles of voters.

On Day 6 [Banbury’s CBC radio programme], he explained why that’s important.

“They claim to have figured out how to project our voting behavior based on our consumer behavior. So it’s important for citizens to be able to understand this because it would affect our ability to understand how we’re being targeted by campaigns and how the messages that we’re seeing on Facebook and television are being directed at us to manipulate us.” [emphasis mine]

The parent company of Cambridge Analytica, SCL Group, is a U.K.-based data operation with global ties to military and political activities. David Carroll says the potential for sharing personal data internationally is a cause for concern.

“It’s the first time that this kind of data is being collected and transferred across geographic boundaries,” he says.

But that also gives Carroll an opening for legal action. An individual has more rights to access their personal information in the U.K., so that’s where he’s launching his lawsuit.

Reports link Michael Flynn, briefly Trump’s National Security Adviser, to SCL Group and indicate that former White House strategist Steve Bannon is a board member of Cambridge Analytica. Billionaire Robert Mercer, who has underwritten Bannon’s Breitbart operations and is a major Trump donor, also has a significant stake in Cambridge Analytica.

In the world of data, Mercer’s credentials are impeccable.

“He is an important contributor to the field of artificial intelligence,” says David Carroll.

“His work at IBM is seminal and really important in terms of the foundational ideas that go into big data analytics, so the relationship between AI and big data analytics. …

Banbury’s piece offers a lot more, including embedded videos, than I’ve not included in that excerpt but I also wanted to include some material from Carole Cadwalladr’s Oct. 1, 2017 Guardian article about Carroll and his legal fight in the UK,

“There are so many disturbing aspects to this. One of the things that really troubles me is how the company can buy anonymous data completely legally from all these different sources, but as soon as it attaches it to voter files, you are re-identified. It means that every privacy policy we have ignored in our use of technology is a broken promise. It would be one thing if this information stayed in the US, if it was an American company and it only did voter data stuff.”

But, he [Carroll] argues, “it’s not just a US company and it’s not just a civilian company”. Instead, he says, it has ties with the military through SCL – “and it doesn’t just do voter targeting”. Carroll has provided information to the Senate intelligence committee and believes that the disclosures mandated by a British court could provide evidence helpful to investigators.

Frank Pasquale, a law professor at the University of Maryland, author of The Black Box Society and a leading expert on big data and the law, called the case a “watershed moment”.

“It really is a David and Goliath fight and I think it will be the model for other citizens’ actions against other big corporations. I think we will look back and see it as a really significant case in terms of the future of algorithmic accountability and data protection. …

Nobody is discussing personal agency directly but if you’re only being exposed to certain kinds of messages then your personal agency has been taken from you. Admittedly we don’t have complete personal agency in our lives but AI along with the data gathering done online and increasingly with wearable and smart technology means that another layer of control has been added to your life and it is largely invisible. After all, the students in Elia Powers’ study didn’t realize their news feeds were being pre-curated.

Health technology and the Canadian Broadcasting Corporation’s (CBC) two-tier health system ‘Viewpoint’

There’s a lot of talk and handwringing about Canada’s health care system, which ebbs and flows in almost predictable cycles. Jesse Hirsh in a May 16, 2017 ‘Viewpoints’ segment (an occasional series run as part the of the CBC’s [Canadian Broadcasting Corporation] flagship, daily news programme, The National) dared to reframe the discussion as one about technology and ‘those who get it’  [the technologically literate] and ‘those who don’t’,  a state Hirsh described as being illiterate as you can see and hear in the following video.

I don’t know about you but I’m getting tired of being called illiterate when I don’t know something. To be illiterate means you can’t read and write and as it turns out I do both of those things on a daily basis (sometimes even in two languages). Despite my efforts, I’m ignorant about any number of things and those numbers keep increasing day by day. BTW, Is there anyone who isn’t having trouble keeping up?

Moving on from my rhetorical question, Hirsh has a point about the tech divide and about the need for discussion. It’s a point that hadn’t occurred to me (although I think he’s taking it in the wrong direction). In fact, this business of a tech divide already exists if you consider that people who live in rural environments and need the latest lifesaving techniques or complex procedures or access to highly specialized experts have to travel to urban centres. I gather that Hirsh feels that this divide isn’t necessarily going to be an urban/rural split so much as an issue of how technically literate you and your doctor are.  That’s intriguing but then his argumentation gets muddled. Confusingly, he seems to be suggesting that the key to the split is your access (not your technical literacy) to artificial intelligence (AI) and algorithms (presumably he’s referring to big data and data analytics). I expect access will come down more to money than technological literacy.

For example, money is likely to be a key issue when you consider his big pitch is for access to IBM’s Watson computer. (My Feb. 28, 2011 posting titled: Engineering, entertainment, IBM’s Watson, and product placement focuses largely on Watson, its winning appearances on the US television game show, Jeopardy, and its subsequent adoption into the University of Maryland’s School of Medicine in a project to bring Watson into the examining room with patients.)

Hirsh’s choice of IBM’s Watson is particularly interesting for a number of reasons. (1) Presumably there are companies other than IBM in this sector. Why do they not rate a mention?  (2) Given the current situation with IBM and the Canadian federal government’s introduction of the Phoenix payroll system (a PeopleSoft product customized by IBM), which is  a failure of monumental proportions (a Feb. 23, 2017 article by David Reevely for the Ottawa Citizen and a May 25, 2017 article by Jordan Press for the National Post), there may be a little hesitation, if not downright resistance, to a large scale implementation of any IBM product or service, regardless of where the blame lies. (3) Hirsh notes on the home page for his eponymous website,

I’m presently spending time at the IBM Innovation Space in Toronto Canada, investigating the impact of artificial intelligence and cognitive computing on all sectors and industries.

Yes, it would seem he has some sort of relationship with IBM not referenced in his Viewpoints segment on The National. Also, his description of the relationship isn’t especially illuminating but perhaps it.s this? (from the IBM Innovation Space  – Toronto Incubator Application webpage),

Our incubator

The IBM Innovation Space is a Toronto-based incubator that provides startups with a collaborative space to innovate and disrupt the market. Our goal is to provide you with the tools needed to take your idea to the next level, introduce you to the right networks and help you acquire new clients. Our unique approach, specifically around client engagement, positions your company for optimal growth and revenue at an accelerated pace.

OUR SERVICES

IBM Bluemix
IBM Global Entrepreneur
Softlayer – an IBM Company
Watson

Startups partnered with the IBM Innovation Space can receive up to $120,000 in IBM credits at no charge for up to 12 months through the Global Entrepreneurship Program (GEP). These credits can be used in our products such our IBM Bluemix developer platform, Softlayer cloud services, and our world-renowned IBM Watson ‘cognitive thinking’ APIs. We provide you with enterprise grade technology to meet your clients’ needs, large or small.

Collaborative workspace in the heart of Downtown Toronto
Mentorship opportunities available with leading experts
Access to large clients to scale your startup quickly and effectively
Weekly programming ranging from guest speakers to collaborative activities
Help with funding and access to local VCs and investors​

Final comments

While I have some issues with Hirsh’s presentation, I agree that we should be discussing the issues around increased automation of our health care system. A friend of mine’s husband is a doctor and according to him those prescriptions and orders you get when leaving the hospital? They are not made up by a doctor so much as they are spit up by a computer based on the data that the doctors and nurses have supplied.

GIGO, bias, and de-skilling

Leaving aside the wonders that Hirsh describes, there’s an oldish saying in the computer business, garbage in/garbage out (gigo). At its simplest, who’s going to catch a mistake? (There are lots of mistakes made in hospitals and other health care settings.)

There are also issues around the quality of research. Are all the research papers included in the data used by the algorithms going to be considered equal? There’s more than one case where a piece of problematic research has been accepted uncritically, even if it get through peer review, and subsequently cited many times over. One of the ways to measure impact, i.e., importance, is to track the number of citations. There’s also the matter of where the research is published. A ‘high impact’ journal, such as Nature, Science, or Cell, automatically gives a piece of research a boost.

There are other kinds of bias as well. Increasingly, there’s discussion about algorithms being biased and about how machine learning (AI) can become biased. (See my May 24, 2017 posting: Machine learning programs learn bias, which highlights the issues and cites other FrogHeart posts on that and other related topics.)

These problems are to a large extent already present. Doctors have biases and research can be wrong and it can take a long time before there are corrections. However, the advent of an automated health diagnosis and treatment system is likely to exacerbate the problems. For example, if you don’t agree with your doctor’s diagnosis or treatment, you can search other opinions. What happens when your diagnosis and treatment have become data? Will the system give you another opinion? Who will you talk to? The doctor who got an answer from ‘Watson”? Is she or he going to debate Watson? Are you?

This leads to another issue and that’s automated systems getting more credit than they deserve. Futurists such as Hirsh tend to underestimate people and overestimate the positive impact that automation will have. A computer, data analystics, or an AI system are tools not gods. You’ll have as much luck petitioning one of those tools as you would Zeus.

The unasked question is how will your doctor or other health professional gain experience and skills if they never have to practice the basic, boring aspects of health care (asking questions for a history, reading medical journals to keep up with the research, etc.) and leave them to the computers? There had to be  a reason for calling it a medical ‘practice’.

There are definitely going to be advantages to these technological innovations but thoughtful adoption of these practices (pun intended) should be our goal.

Who owns your data?

Another issue which is increasingly making itself felt is ownership of data. Jacob Brogan has written a provocative May 23, 2017 piece for slate.com asking that question about the data Ancestry.com gathers for DNA testing (Note: Links have been removed),

AncestryDNA’s pitch to consumers is simple enough. For $99 (US), the company will analyze a sample of your saliva and then send back information about your “ethnic mix.” While that promise may be scientifically dubious, it’s a relatively clear-cut proposal. Some, however, worry that the service might raise significant privacy concerns.

After surveying AncestryDNA’s terms and conditions, consumer protection attorney Joel Winston found a few issues that troubled him. As he noted in a Medium post last week, the agreement asserts that it grants the company “a perpetual, royalty-free, world-wide, transferable license to use your DNA.” (The actual clause is considerably longer.) According to Winston, “With this single contractual provision, customers are granting Ancestry.com the broadest possible rights to own and exploit their genetic information.”

Winston also noted a handful of other issues that further complicate the question of ownership. Since we share much of our DNA with our relatives, he warned, “Even if you’ve never used Ancestry.com, but one of your genetic relatives has, the company may already own identifiable portions of your DNA.” [emphasis mine] Theoretically, that means information about your genetic makeup could make its way into the hands of insurers or other interested parties, whether or not you’ve sent the company your spit. (Maryam Zaringhalam explored some related risks in a recent Slate article.) Further, Winston notes that Ancestry’s customers waive their legal rights, meaning that they cannot sue the company if their information gets used against them in some way.

Over the weekend, Eric Heath, Ancestry’s chief privacy officer, responded to these concerns on the company’s own site. He claims that the transferable license is necessary for the company to provide its customers with the service that they’re paying for: “We need that license in order to move your data through our systems, render it around the globe, and to provide you with the results of our analysis work.” In other words, it allows them to send genetic samples to labs (Ancestry uses outside vendors), store the resulting data on servers, and furnish the company’s customers with the results of the study they’ve requested.

Speaking to me over the phone, Heath suggested that this license was akin to the ones that companies such as YouTube employ when users upload original content. It grants them the right to shift that data around and manipulate it in various ways, but isn’t an assertion of ownership. “We have committed to our users that their DNA data is theirs. They own their DNA,” he said.

I’m glad to see the company’s representatives are open to discussion and, later in the article, you’ll see there’ve already been some changes made. Still, there is no guarantee that the situation won’t again change, for ill this time.

What data do they have and what can they do with it?

It’s not everybody who thinks data collection and data analytics constitute problems. While some people might balk at the thought of their genetic data being traded around and possibly used against them, e.g., while hunting for a job, or turned into a source of revenue, there tends to be a more laissez-faire attitude to other types of data. Andrew MacLeod’s May 24, 2017 article for thetyee.ca highlights political implications and privacy issues (Note: Links have been removed),

After a small Victoria [British Columbia, Canada] company played an outsized role in the Brexit vote, government information and privacy watchdogs in British Columbia and Britain have been consulting each other about the use of social media to target voters based on their personal data.

The U.K.’s information commissioner, Elizabeth Denham [Note: Denham was formerly B.C.’s Office of the Information and Privacy Commissioner], announced last week [May 17, 2017] that she is launching an investigation into “the use of data analytics for political purposes.”

The investigation will look at whether political parties or advocacy groups are gathering personal information from Facebook and other social media and using it to target individuals with messages, Denham said.

B.C.’s Office of the Information and Privacy Commissioner confirmed it has been contacted by Denham.

Macleod’s March 6, 2017 article for thetyee.ca provides more details about the company’s role (note: Links have been removed),

The “tiny” and “secretive” British Columbia technology company [AggregateIQ; AIQ] that played a key role in the Brexit referendum was until recently listed as the Canadian office of a much larger firm that has 25 years of experience using behavioural research to shape public opinion around the world.

The larger firm, SCL Group, says it has worked to influence election outcomes in 19 countries. Its associated company in the U.S., Cambridge Analytica, has worked on a wide range of campaigns, including Donald Trump’s presidential bid.

In late February [2017], the Telegraph reported that campaign disclosures showed that Vote Leave campaigners had spent £3.5 million — about C$5.75 million [emphasis mine] — with a company called AggregateIQ, run by CEO Zack Massingham in downtown Victoria.

That was more than the Leave side paid any other company or individual during the campaign and about 40 per cent of its spending ahead of the June referendum that saw Britons narrowly vote to exit the European Union.

According to media reports, Aggregate develops advertising to be used on sites including Facebook, Twitter and YouTube, then targets messages to audiences who are likely to be receptive.

The Telegraph story described Victoria as “provincial” and “picturesque” and AggregateIQ as “secretive” and “low-profile.”

Canadian media also expressed surprise at AggregateIQ’s outsized role in the Brexit vote.

The Globe and Mail’s Paul Waldie wrote “It’s quite a coup for Mr. Massingham, who has only been involved in politics for six years and started AggregateIQ in 2013.”

Victoria Times Colonist columnist Jack Knox wrote “If you have never heard of AIQ, join the club.”

The Victoria company, however, appears to be connected to the much larger SCL Group, which describes itself on its website as “the global leader in data-driven communications.”

In the United States it works through related company Cambridge Analytica and has been involved in elections since 2012. Politico reported in 2015 that the firm was working on Ted Cruz’s presidential primary campaign.

And NBC and other media outlets reported that the Trump campaign paid Cambridge Analytica millions to crunch data on 230 million U.S. adults, using information from loyalty cards, club and gym memberships and charity donations [emphasis mine] to predict how an individual might vote and to shape targeted political messages.

That’s quite a chunk of change and I don’t believe that gym memberships, charity donations, etc. were the only sources of information (in the US, there’s voter registration, credit card information, and more) but the list did raise my eyebrows. It would seem we are under surveillance at all times, even in the gym.

In any event, I hope that Hirsh’s call for discussion is successful and that the discussion includes more critical thinking about the implications of Hirsh’s ‘Brave New World’.

Radical copyright reform proposal in the European Union

It seems the impulse to maximize copyright control has overtaken European Union officials. A Sept. 14, 2016 news item on phys.org lays out a few details,

The EU will overhaul copyright law to shake up how online news and entertainment is paid for in Europe, under proposals announced by European Commission chief Jean-Claude Juncker Wednesday [Sept. 14, 2016].

Pop stars such as Coldplay and Lady Gaga will hail part of the plan as a new weapon to bring a fair fight to YouTube, the Google-owned video service that they say is sapping the music business.

But the reform plans have attracted the fury of filmmakers and start-up investors who see it as a threat to European innovation and a wrong-headed favour to powerful media groups.

A Sept. 14, 2016 European Commission press release provides the European Union’s version of why more stringent copyright is needed,

“I want journalists, publishers and authors to be paid fairly for their work, whether it is made in studios or living rooms, whether it is disseminated offline or online, whether it is published via a copying machine or commercially hyperlinked on the web.”–President Juncker, State of the Union 2016

On the occasion of President Juncker’s 2016 State of the Union address, the Commission today set out proposals on the modernisation of copyright to increase cultural diversity in Europe and content available online, while bringing clearer rules for all online players. The proposals will also bring tools for innovation to education, research and cultural heritage institutions.

Digital technologies are changing the way music, films, TV, radio, books and the press are produced, distributed and accessed. New online services such as music streaming, video-on-demand platforms and news aggregators have become very popular, while consumers increasingly expect to access cultural content on the move and across borders. The new digital landscape will create opportunities for European creators as long as the rules offer legal certainty and clarity to all players. As a key part of its Digital Single Market strategy, the Commission has adopted proposals today to allow:

  • Better choice and access to content online and across borders
  • Improved copyright rules on education, research, cultural heritage and inclusion of disabled people
  • A fairer and sustainable marketplace for creators, the creative industries and the press

Andrus Ansip, Vice-President for the Digital Single Market, said: “Europeans want cross-border access to our rich and diverse culture. Our proposal will ensure that more content will be available, transforming Europe’s copyright rules in light of a new digital reality. Europe’s creative content should not be locked-up, but it should also be highly protected, in particular to improve the remuneration possibilities for our creators. We said we would deliver all our initiatives to create a Digital Single Market by the end of the year and we keep our promises. Without a properly functioning Digital Single Market we will miss out on creativity, growth and jobs.

Günther H. Oettinger, Commissioner for the Digital Economy and Society, said: “Our creative industries [emphasis mine] will benefit from these reforms which tackle the challenges of the digital age successfully while offering European consumers a wider choice of content to enjoy. We are proposing a copyright environment that is stimulating, fair and rewards investment.”

Today, almost half of EU internet users listen to music, watch TV series and films or play games online; however broadcasters and other operators find it hard to clear rights for their online or digital services when they want to offer them in other EU countries. Similarly, the socio-economically important sectors of education, research and cultural heritage too often face restrictions or legal uncertainty which holds back their digital innovation when using copyright protected content, including across borders. Finally, creators, other right holders and press publishers are often unable to negotiate the conditions and also payment for the online use of their works and performances.

Altogether, today’s copyright proposals have three main priorities:

1. Better choice and access to content online and across borders

With our proposal on the portability of online content presented in December 2015, we gave consumers the right to use their online subscriptions to films, music, ebooks when they are away from their home country, for example on holidays or business trips. Today, we propose a legal mechanism for broadcasters to obtain more easily the authorisations they need from right holders to transmit programmes online in other EU Member States. This is about programmes that broadcasters transmit online at the same time as their broadcast as well as their catch-up services that they wish to make available online in other Member States, such as MyTF1 in France, ZDF Mediathek in Germany, TV3 Play in Denmark, Sweden and the Baltic States and AtresPlayer in Spain. Empowering broadcasters to make the vast majority of their content, such as news, cultural, political, documentary or entertainment programmes, shown also in other Member States will give more choice to consumers.

Today’s rules also make it easier for operators who offer packages of channels (such as Proximus TV in Belgium, Movistar+ in Spain, Deutsche Telekom’s IPTV Entertain in Germany), to get the authorisations they need: instead of having to negotiate individually with every right holder in order to offer such packages of channels originating in other EU Member States, they will be able to get the licenses from collective management organisations representing right holders. This will also increase the choice of content for their customers.

To help development of Video-on-Demand (VoD) offerings in Europe, we ask Member States to set up negotiation bodies to help reach licensing deals, including those for cross-border services, between audiovisual rightholders and VoD platforms. A dialogue with the audiovisual industry on licensing issues and the use of innovative tools like licensing hubs will complement this mechanism.

To enhance access to Europe’s rich cultural heritage, the new Copyright Directive will help museums, archives and other institutions to digitise and make available across borders out-of commerce works, such as books or films that are protected by copyright, but no longer available to the public.

In parallel the Commission will use its €1.46 billion Creative Europe MEDIA programme to further support the circulation of creative content across borders . This includes more funding for subtitling and dubbing; a new catalogue of European audiovisual works for VoD providers that they can directly use for programming; and online tools to improve the digital distribution of European audiovisual works and make them easier to find and view online.

These combined actions will encourage people to discover TV and radio programmes from other European countries, keep in touch with their home countries when living in another Member State and enhance the availability of European films, including across borders, hence highlighting Europe’s rich cultural diversity.

2. Improving copyright rules on research, education and inclusion of disable [sic] people

Students and teachers are eager to use digital materials and technologies for learning, but today almost 1 in 4 educators encounter copyright-related restrictions in their digital teaching activities every week. The Commission has proposed today a new exception to allow educational establishments to use materials to illustrate teaching through digital tools and in online courses across borders.

The proposed Directive will also make it easier for researchers across the EU to use text and data mining (TDM) technologies to analyse large sets of data. This will provide a much needed boost to innovative research considering that today nearly all scientific publications are digital and their overall volume is increasing by 8-9% every year worldwide.

The Commission also proposes a new mandatory EU exception which will allow cultural heritage institutions to preserve works digitally, crucial for the survival of cultural heritage and for citizens’ access in the long term.

Finally, the Commission is proposing legislation to implement the Marrakesh Treaty to facilitate access to published works for persons who are blind, have other visual impairments or are otherwise print disabled. These measures are important to ensure that copyright does not constitute a barrier to the full participation in society of all citizens and will allow for the exchange of accessible format copies within the EU and with third countries that are parties to the Treaty, avoiding duplication of work and waste of resources.

3. A fairer and sustainable marketplace for creators and press

The Copyright Directive aims to reinforce the position of right holders to negotiate and be remunerated for the online exploitation of their content on video-sharing platforms such as YouTube or Dailymotion. Such platforms will have an obligation to deploy effective means such as technology to automatically detect songs or audiovisual works which right holders have identified and agreed with the platforms either to authorise or remove.

Newspapers, magazines and other press publications have benefited from the shift from print to digital and online services like social media and news aggregators. It has led to broader audiences, but it has also impacted advertising revenue and made the licensing and enforcement of the rights in these publications increasingly difficult.The Commission proposes to introduce a new related right for publishers, similar to the right that already exists under EU law for film producers, record (phonogram) producers and other players in the creative industries like broadcasters.

The new right recognises the important role press publishers play in investing in and creating quality journalistic content, which is essential for citizens’ access to knowledge in our democratic societies. As they will be legally recognised as right holders for the very first time they will be in a better position when they negotiate the use of their content with online services using or enabling access to it, and better able to fight piracy. This approach will give all players a clear legal framework when licensing content for digital uses, and help the development of innovative business models for the benefit of consumers.

The draft Directive also obliges publishers and producers to be transparent and inform authors or performers about profits they made with their works. It also puts in place a mechanism to help authors and performers to obtain a fair share when negotiating remuneration with producers and publishers. This should lead to higher level of trust among all players in the digital value chain.

Towards a Digital Single Market

As part of the Digital Single Market strategy presented in May 2015, today’s proposals complement the proposed regulation on portability of legal content (December 2015), the revised Audiovisual Media and Services Directive, the Communication on online platforms (May 2016). Later this autumn the Commission will propose to improve enforcement of all types of intellectual property rights, including copyright.

Today’s EU copyright rules, presented along with initiatives to boost internet connectivity in the EU (press releasepress conference at 15.15 CET), are part of the EU strategy to create a Digital Single Market (DSM). The Commission set out 16 initiatives (press release) and is on the right track to deliver all of them the end of this year.

While Juncker mixes industry (publishers) with content creators (journalists, authors), Günther H. Oettinger, Commissioner for the Digital Economy and Society clearly states that ‘creative industries’ are to be the beneficiaries. Business interests have tended to benefit disproportionately under current copyright regimes. The disruption posed by digital content has caused these businesses some agony and they have responded by lobbying vigorously to maximize copyright. For the most part, individual musicians, authors, visual artists and other content creators are highly unlikely to benefit from this latest reform.

I’m not a big fan of Google or its ‘stepchild’, YouTube but it should be noted that at least one career would not have existed without free and easy access to videos, Justin Bieber’s. He may not have made a penny from his YouTube videos but that hasn’t hurt his financial picture. Without YouTube, he would have been unlikely to get the exposure and recognition which have in turn led him to some serious financial opportunities.

I am somewhat less interested in the show business aspect than I am in the impact this could have on science as per section (2. Improving copyright rules on research, education and inclusion of disable [sic] people) of the European Commission press release. A Sept. 14, 2016 posting about a previous ruling on copyright in Europe by Mike Masnick for Techdirt provides some insight into the possible future impacts on science research,

Last week [Sept. 8, 2016 posting], we wrote about a terrible copyright ruling from the Court of Justice of the EU, which basically says that any for-profit entity that links to infringing material can be held liable for direct infringement, as the “for-profit” nature of the work is seen as evidence that they knew or should have known the work was infringing. We discussed the problems with this standard in our post, and there’s been a lot of commentary on what this will mean for Europe — with a variety of viewpoints being expressed. One really interesting set of concerns comes from Egon Willighagen, from Maastricht University, noting what a total and complete mess this is going to be for scientists, who rarely consider the copyright status of various data as databases they rely on are built up …

This is, of course, not the first time we’ve noted the problems of intellectual property in the science world. From various journals locking up research to the rise of patents scaring off researchers from sharing data, intellectual property keeps getting in the way of science, rather than supporting it. And that’s extremely unfortunate. I mean, after all, in the US specifically, the Constitution specifically says that copyrights and patents are supposed to be about “promoting the progress of science and the useful arts.”

Over and over again, though, we see that the law has been twisted and distorted and extended and expanded in such a way that is designed to protect a very narrow set of interests, at the expense of many others, including the public who would benefit from greater sharing and collaboration and open flow of data among scientific researchers. …

Masnick has also written up a Sept. 14, 2016 posting devoted to the EU copyright proposal itself,

This is not a surprise given the earlier leaks of what the EU Commission was cooking up for a copyright reform package, but the end result is here and it’s a complete disaster for everyone. And I do mean everyone. Some will argue that it’s a gift to Hollywood and legacy copyright interests — and there’s an argument that that’s the case. But the reality is that this proposal is so bad that it will end up doing massive harm to everyone. It will clearly harm independent creators and the innovative platforms that they rely on. And, because those platforms have become so important to even the legacy entertainment industry, it will harm them too. And, worst of all, it will harm the public greatly. It’s difficult to see how this proposal will benefit anyone, other than maybe some lawyers.

So the EU Commission has taken the exact wrong approach. It’s one that’s almost entirely about looking backwards and “protecting” old ways of doing business, rather than looking forward, and looking at what benefits the public, creators and innovators the most. If this proposal actually gets traction, it will be a complete disaster for the EU innovative community. Hopefully, Europeans speak out, vocally, about what a complete disaster this would be.

So, according to Masnick not even business interests will benefit.

DARPA/Google and Regina Dugan

One of my more recent (Nov. 22, 2011) postings on DARPA (Defense Advanced Research Projects Agency) highlighted their entrepreneurial focus and the person encouraging that focus, agency director Regina Dugan. Given that she’s held the position for roughly 2.5 years, I was surprised to see that she has left to joint Google. From the Mar.13, 2012 news item on physorg.com,

Google on Monday [March 12, 2012] confirmed that Defense Advanced Research Projects Agency chief Regina Dugan is taking a yet-to-be-revealed role at the Internet powerhouse.

Dugan’s Wikipedia entry has already been updated,

Regina E. Dugan was the 19th Director of Defense Advanced Research Projects Agency (DARPA). She was appointed to that position on July 20, 2009. In March 2012, she left her position to take an executive role at Google. She was the first female director of DARPA.

Much of her working career (1996-2012) seems to have been spent at DARPA. I don’t think I’m going to draw too many conclusions from this move but I am intrigued especially in light of an essay about a departing Google employee, James Whitaker. From Whitaker’s March 13, 2012 posting on his JW on Tech blog,

The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.

Technically I suppose Google has always been an advertising company, but for the better part of the last three years, it didn’t feel like one. Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers.

He lays out the situation here,

It turns out that there was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook. Informal efforts produced a couple of antisocial dogs in Wave and Buzz. Orkut never caught on outside Brazil. Like the proverbial hare confident enough in its lead to risk a brief nap, Google awoke from its social dreaming to find its front runner status in ads threatened.

Google could still put ads in front of more people than Facebook, but Facebook knows so much more about those people. Advertisers and publishers cherish this kind of personal information, so much so that they are willing to put the Facebook brand before their own. Exhibit A: www.facebook.com/nike, a company with the power and clout of Nike putting their own brand after Facebook’s? No company has ever done that for Google and Google took it personally.

Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+. It was an ominous name invoking the feeling that Google alone wasn’t enough. Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point.  [emphasis mine] Even worse was that innovation had to be social. Ideas that failed to put Google+ at the center of the universe were a distraction.

That point about YouTube really strikes home as I’ve become quite dismayed with the advertising on the videos. The consequence is that I’m starting to search for clips on Vimeo first as it doesn’t have intrusive advertising.

Getting back to Whitaker, he notes this about Google and advertising,

The old Google made a fortune on ads because they had good content. It was like TV used to be: make the best show and you get the most ad revenue from commercials. The new Google seems more focused on the commercials themselves.

It’s interesting to contrast Whitaker’s take on the situation, which suggests that the company has lost its entrepreneurial spirit as it focuses on advertising, with the company’s latest hire, Regina Dugan who seems to have introduced entrepreneurship into DARPA’s activities.

As for the military connection (DARPA is US Dept. of Defense agency), I remain mindful that the military and the intelligence communities have an interest in gathering data but would need something more substantive than a hiring decision to draw any conclusions.

For anyone who’s interested in these types of queries, I would suggest reading a 2007 posting, Facebook, the CIA, and You on the Brainsturbator blog, for a careful unpacking of the connections (extremely tenuous) between Facebook and the CIA (US Central Intelligence Agency). The blog owner and essayist, Jordan Boland, doesn’t dismiss the surveillance concern; he’s simply pointing out that it’s difficult to make an unequivocal claim while displaying a number of intriguing connections between agencies and organizations.

YouTube unleashes five science channels

Friday, November 11, 2011 (Remembrance Day), YouTube unleashed 100 new TV channels. From Rob Waugh’s Oct. 31, 2011 article for the Daily Mail,

YouTube is to take a dramatic step away from its roots as a user-generated video site – launching 100 new professionally produced TV channels in partnership with stars such as Madonna and Ashton Kutcher.

The channels will roll out from this autumn, and will be free of charge, supported by Google’s advertising system.

The move is designed to turn YouTube – already available via many internet TVS – into a rival to cable and satellite TV channels.

In addition to the celebrity-driven channels, YouTube is also launching a number of science channels. From the James Grime Nov. 11, 2011 posting on the Guardian science blogs,

Google is investing in education and science, with five new YouTube channels dedicated to mathematics, astronomy, chemistry, physics – and spectacular demonstrations.

The five channels will be hosted by Brady Haran, Numberphile (mathematics and mathematicians) and Deep Sky (astronomy); Hank and John Green (brothers and vloggers) each with one science channel  (Grime was not able to offer details); and Steve Spangler, well-known for his coke and mentos experiment, and the director of National Hands-on Science Institute in the US .

I’m glad to see the interest in science and a little sorry to observe the lack of female-hosted science channels. For the record, I think the lack of female involvement is due to the fact that very few women have created science-oriented video channels and I believe it’s time to change that.

Space contest for teenagers

I caught this Oct. 10, 2011 news item (Google and Hawking seek space mad teenagers) on the BBC News website,

YouTube has enlisted the help of Prof Stephen Hawking in the hunt for budding young scientists.

The site – which is owned by Google – is launching a competition for teenagers to create an experiment that could be carried out in space.

Two winning ideas will be tested by the crew of the International Space Station.

Ravi Mandalla’s Oct. 11, 2011 article for ITProPortal provides more detail,

The competition, titled YouTube Space Lab, will allow students aged between 14 to 18 years to submit a 2 minute proposal on YouTube. The entries will be reviewed by a panel of judges comprising of astronauts, NASA scientists and Stephen Hawking. The winners will see their experiment streamed live from space as the astronauts perform it on the space station.

The BBC News item offers  a more complete list of the judging panel,

Alongside Prof Hawking, the judging panel consists of former Astronauts Leland Melvin, Frank De Winne, Akihiko Hoshide and noted “space tourist” Guy Laliberté. [emphasis mine]

Guy Laliberté, space tourist, is also the Chief Executive Officer for the Cirque du Soleil (founded in Québec, Canada). Professor Hawking also has a Canadian connection, he holds the position of Distinguished Research Chair at the Perimeter Institute (news release announcing Hawking’s appointment), located in Ontario, Canada.

Getting back to the contest, here’s how Google describes the contest (from the YouTube Space Lab contest webpage,

Your experiment, 250 miles above Earth, for the world to see.
What will you do?

We’re asking you to come up with a science experiment for space and upload a video explaining it to YouTube. If your idea wins, it will be performed on the International Space Station and live streamed on YouTube to the world. And we’ll throw in some out-of-this-world prizes, too.

Can plants survive beyond the Earth? Could proteins in space reveal the mysteries of life? Science in micro gravity can help unlock the answers. The countdown’s begun.

Good luck!

ETA Oct. 13, 2011: There’s an Oct. 11, 2011 article about this contest, which includes more information and a video, by Nidhi Subbaraman for Fast Company,

The lucky teenagers who win will have their experiments flown into space, carried on board an ISS-bound rocket, and could find themselves catapulted into YouTube stardom. Their winning entries will earn a joyride to the International Space Station, where astronauts will perform their experiment while being live-streamed on YouTube. It doesn’t end there. They’ll get to pick between one of two grand prizes: a trip to Japan in summer 2012 to see their experiment take off, or, when they turn 18, a chance to participate in the astronaut training program at Russia’s Star City. The four other regional finalists will be given a Zero-G ride, courtesy of Space Adventures, and laptops from Lenovo.

NISE Net’s Youtube channel

Dexter Johnson at his Nanoclast blog noted in an October 13, 2010 posting that NISE Net (Nanoscale Informal Science Education Network) has placed a number of nanotechnology-related videos on its own Youtube channel. From the Nanoclast posting,

I haven’t really looked at a wide variety of videos that NISE has collected, but the ones that come from a DVD NISE Network produced called “Talking Nano” contains some real gems. In particular, I enjoyed a seminar George Whitesides gave educators and journalists back in 2007 at the Museum of Science in Boston on what they should know and consider important when relating the subject of nanotechnology either to their students or their audience.

Whitesides, of course, is a renowned scientist at Harvard University, and someone who I’ve come to appreciate for his unique perspectives on how nanotechnology will develop.

Dexter features part 1 of the Whitesides interview which he recommends. I haven’t had time to check the video out yet, although based on the pleasure of seeing some of Whitesides’ collaborative work with Felice Frankel in book form, I too would recommend it.