Marketing, safety, and nanotechnology plus there’s another Synthetic Bio event

There’s a new study that suggests that scientists and the general public (in the US) have differing attitudes to nanotechnology. The study conducted by Dietram Scheufele and Elizathe Corley (professors from the University of Wisconsin-Madison and Arizona State University, respectively) shows that scientists are focusing on potential risks and economic values while the public is focusing on potential benefits when asked about regulating nanotechnology. More details about the study and where it’s been published can be found here on Azonano.

This information provides an interesting contrast to a media release about a conference in Brussels (June 10, 2009) where Dr. Andrew Maynard, Chief Science Advisor for the Project on Emerging Nanotechnolgies, expressed concern that companies in Europe are beginning to drop the mention of nanotechnologies on product labels.

“We have seen some companies drop the ‘nano’ claim while continuing to use nanotechnology. This suggests nanotechnology is going underground,” [Maynard]said.

Harald Throne, researcher at the National Institute for Consumer Research in Norway, echoed concerns that companies may be becoming less inclined to highlight nanomaterials.

He searched a website run by a major international cosmetics company, using keywords like ‘nanotechnology’ and ‘nano’, to estimate how many products contain nanotechnology. Throne’s search turned up 29 products in 2007, but when he repeated the same exercise recently, there were zero hits.

This, he said, suggests that companies may now view ‘nano’ as a negative label rather than an added value.

You can read more about it here on the Euractiv website. I couldn’t find the Brussels conference they mention but maybe you’ll have better luck.

These contrasting reports would suggest that attitudes in Europe differ from attitudes in the US where we’re discussing the general public. I make this inference from the fact that companies in Europe are not making the nanotechnology claim and presumably that is because they are concerned about the public’s attitude.  It should be noted that a European industry representative quoted in the media release claims that the problem lies with the difficulty of actually defining a nanomaterial. The representative does have  a point of sorts. Still, I do wonder why companies were able to make the nanotechnology claim in 2007 despite the lack of definitions.

There’s a synthetic biology event coming up this Wednesday, June 24, 2009, 9:30 am. to 10:30 am PST.

When
Wednesday, June 24, 2009, 12:30-1:30 PM (light lunch available at 12 noon)
Who
Erik Parens, Senior Research Scholar, The Hastings Center
Gregory Kaebnick, Research Scholar, The Hastings Center
David Rejeski, Moderator, Director, Synthetic Biology Project
The emerging field of synthetic biology will allow researchers to create biological systems that do not occur naturally as well as to re-engineer existing biological systems to perform novel and beneficial tasks. Synthetic biology promises significant advances in areas such as biofuels, specialty chemicals, agriculture, and medicine but also poses potential risks. As the science and its applications develop, a comprehensive approach to addressing ethical and social issues of emerging technologies as a whole is called for if scarce intellectual resources are to be used optimally, according to a new report authored by Erik Parens, Josephine Johnston, and Jacob Moses of The Hastings Center.
In Ethical Issues in Synthetic Biology: An Overview of the Debates, the authors examine how the ethical issues raised by a variety of emerging technologies are often similar and familiar.  They find that these similarities are abundant enough to justify an effort to develop an ethical framework that cuts across emerging and converging technologies.  Indeed, rather than stovepiping ethical questions into the hyphenated areas of bio-ethics, nano-ethics, neuro-ethics and so on, it is time to begin speaking about the ethics of emerging technologies as a whole.
On June 24, Erik Parens will discuss the report’s findings, exploring the differences between physical and non-physical harms and pro-actionary and pre-cautionary frameworks, in an effort to better define the ethical issues around synthetic biology.  Gregory Kaebnick, also of The Hastings Center, will describe the Center’s new, multi-year project that will examine the ethical issues raised in the report in greater depth.


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