Tag Archives: Anouk Wipprecht FashionTech

Clothing that reflects your thoughts?

First, there was a dress that reflected your emotions. Now, apparently, there’s a dress that reflects your thoughts. Frankly, I don’t understand why anyone would want clothing that performed either function. However, I’m sure there’s an extrovert out there who’s equally puzzled abut my take on this matter.

Emotion-reading dress

Before getting to this latest piece of wearable technology, the mind-reading dress, you might find this emotional sensing dress not only interesting but eerily similar,

Here’s more from the video’s YouTube webpage,

Philips Design has developed a series of dynamic garments as part of the ongoing SKIN exploration research into the area known as emotional sensing. The garments, which are intended for demonstration purposes only, demonstrate how electronics can be incorporated into fabrics and garments in order to express the emotions and personality of the wearer. The marvelously intricate wearable prototypes include Bubelle, a dress surrounded by a delicate bubble illuminated by patterns that changed dependent on skin contact- and Frison, a body suit that reacts to being blown on by igniting a private constellation of tiny LEDs. Sensitive rather than intelligent These garments were developed as part of the SKIN research project, which challenges the notion that our lives are automatically better because they are more digital. It looks at more analog phenomena like emotional sensing and explores technologies that are sensitive rather than intelligent. SKIN belongs to the ongoing, far-future research program carried out at Philips Design. The aim of this program is to identify emerging trends and likely societal shifts and then carry out probes that explore whether there is potential for Philips in some of the more promising areas. Rethinking our interaction with products and content According to Clive van Heerden, Senior Director of design-led innovation at Philips Design, the SKIN probe has a much wider context than just garments. As our media becomes progressively more virtual, it is quite possible in long term future that we will no longer have objects like DVD players, or music contained on disks, or books that are actually printed. An opportunity is therefore emerging for us to completely rethink our interaction with products and content. More info: http://www.design.philips.com/about/d…

I first heard about the dress at the 2009 International Symposium of Electronic Arts (2009 ISEA held in Belfast, Norther Ireland and Dublin, Ireland). Clive van Heerden who was then working for Philips Design (it’s part of a Dutch multinational originally known widely for its Philips light bulbs and called Royal Philips Electronics) opened vHM Design Futures in 2011 with Jack Mama in London (UK). Should you be curious as to how the project is featured on vHM, check out 2006 SKIN: DRESSES.

Mind-reading dress

Moving on from emotion-sensing clothes to mind-reading clothes,

Mark Wilson’s August 31, 2020 article for Fast Company reflects a sanguine approach to clothing that broadcasts your ‘thoughts’ (Note: Links have been removed),

… what if your clothing were a direct reflection on yourself? What if it could literally visualize what you were thinking? That’s the idea of the Pangolin Scales Project, a new brain-reading dress by Dutch fashion designer Anouk Wipprecht [of Anouk Wipprecht FashionTech], with support from the Institute for Integrated Circuits at JKU [Johannes Kepler University Linz] and G.tec medical engineering.

… A total of 1,024 brain-reading EEG sensors are placed on someone’s head to measure the electrical activity inside their brain. These sensors have a faceted design that resembles the keratin scales of a pangolin.

… It’s not a message that you can understand just by looking at it. You won’t suddenly know if someone is hungry or thinking of their favorite book just because they’re wearing this dress. But it’s still a captivating visualization of the innermost working of someone’s mind, as well as a proof point: Maybe one day, you really will be able to judge a book by its cover, because that cover will say it all.

Whether you consider the projects to be analog or digital, they raise interesting questions about privacy.