In one of those odd coincidences, I’d been working on a publicity project for a book called Estrogen Erors; Why Progesterone is Better for Women’s Health by Susan Baxter, PhD, and Jerilynn C. Prior, MD for the last few months when the Newsweek (June 8, 2009) issue featuring Oprah and her health advice  hit the newstands last week.  It really hit hard because an important chunk of the article is about hormones and women and I just have to unpack at least part of the article and the imagery.

I’m going to devote at least the first few days of this week to health information because whilst I was reeling from the Newsweek article I found a misleading discussion of nanotechnology in a fashion magazine. But that’s for later this week.

I should mention I’m not an Oprah fan. I found her programme mildly interesting years ago but these days, I find her programme unwatchable for more than five minutes. In fact, it has to be at least one or two years since I watched even that much.

I think the Newsweek article is the result of a perfect storm. First, I’m assuming that Newsweek is in serious financial trouble and somebody made a business decision to incite people to purchase the magazine. After all, Oprah sells. Second, celebrities are regularly built up and torn down. Oprah has been at the top for a long time and has been relatively unscathed, ’til now.

So, I’d been waiting for some kind of Oprah teardown process for a while and thought the problems with the school in South Africa might start it off. I never guessed that it was going to be health programmes. Now onto the unpacking.

The article itself is laced with cheap shots but it probably wouldn’t have seemed so vicious if the editors had used the working title, Why Oprah may be hazardous to your health (p. 37 on a page called Feature; The First Rough Draft). The title they did choose, CRAZY TALK; Oprah, Wacky Cures & You superimposed over an image of Oprah with mouth open, hands open, palms out, and by her face, and ‘crazy’ curly hair is disturbing. If you were quickly scanning the title and registering the image, you might think it was an article about Oprah going crazy.

The article itself begins on page 55 and it starts with a hormone story. In January 2009 Oprah had a programme about hormones and aging women which featured the actess, Suzanne Somers and other guests.

(Aside: The authors, one of whom has a book on menopause which is being published in September 2009 [it is disclosed in the story although I can’t find exactly where right now], offer some misleading information of their own.

Outside Oprah’s world, there isn’t a raging debate about replacing hormones. p. 55

Pick up a woman’s magazine and you’ll find that there are still people out there who are arguing for adding estrogen in the firm belief that you can never have too much despite evidence to the contrary. [Wednesday this week, Susan Baxter, the lead author for Estrogen Errors, will blog here about the level of misinformation still circulating.]) Part 2 of the unpacking tomorrow.