Michelle Hammond in a July 24, 2012 article for the startupsmart website (Australia) highlights a nanotechnology breakthrough,
A new range of underwear has been launched online which manufacturers claim actually helps to burn fat.
Italian firm MyShapes uses nanotechnology and crystals that focus infrared rays to create a material to reduce cellulite.
It claims the Emana range is a “curative and cosmetic line with infrared rays” by stimulating blood circulation to the skin’s surface.
…
It also claims to have a clinically tested international patent for the product.
There’s more in Hammond’s article and you can find other details such as these I’ve excerpted on the Emana webpage at the MyShapes website,
What is Emana?
Emana is registered brand by Rhodia/Solvay built with bioactive crystals that absorb the human body heat to return it in the form of far infrared rays (FIR). These rays penetrate into the skin and interact with the body, stimulating blood microcirculation and cellular metabolism.
How Emana works?
Emana absorbs a fraction of “infrared” waves emitted by human body, re-emitting them as “far infrared” waves (also known as FIR), which interacts with human body, leading to body stimulation.
What are “far infrared” waves (F.I.R.)?
They are electromagnetic waves, invisible to naked eye and characterized by low energy and low penetration, without any collateral damage to biological tissues.
“Far Infrared” waves stimulate human body by interacting among other mechanisms, with water molecules which represent 70% of human body mass.
What are the advantages of a MyShapes Emana product?
All the MyShapes Emana items are made following the directions of Rhodia /Solvay: after checks and tests on finished garments MyShapes has obtained a certification to guarantee the therapeutic and healing characteristics.
The interaction between Emana and skin is entirely physical, it doesn’t provide chemical migration.
The enhancement of blood microcirculation and cellular metabolism are the primary effects of EMANA®, leading to important secondary benefits:
Aesthetic benefits:
• Increased skin elasticity for a younger and smoother skin
- •Reduced cellulite signs
- •Improved toxins elimination
• Fostered sizes reduction
Performance benefits:
• Higher skin blood microcirculation
• Better thermoregulation
- •Lower lactate accumulate
With improved blood microcirculation, heat distribution on the skin surface becomes more uniform thereby accelerating the human body’s heat dissipation and thermal balance during sports activities.
These benefits are clinically evaluated?
Emana efficacy has been assessed through international recognized protocols with medical surveillance and the support of an independent laboratory.
Emana is Oeko-tex standard 100 class I certified: (label guaranteeing that the product is harmless to human health) for use in all clothing in contact with the skin, including children.
Origin and provenance
Emana yarn is produced in Italy by Fulgar, leading European producer, processed and packed in Italy by the laboratories and partners MyShapes.
The folks at MyShapes claim this product is safe although contraindicated for pregnant women, people with autoimmune diseases, etc. Personally, I’d like a little more information about the studies mentioned on the webpage but perhaps those details have not been translated from the Italian. I also don’t understand how nanotechnology enables these underpants to burn cellulite. In any event, these are interesting marketing tactics.