Tag Archives: Girls Who Code

STEM (science, technology, engineering and math) brings life to the global hit television series “The Walking Dead” and a Canadian AI initiative for women and diversity

I stumbled across this June 8, 2022 AMC Networks news release in the last place I was expecting (i.e., a self-described global entertainment company’s website) to see a STEM (science, technology, engineering, and mathematics) announcement,

AMC NETWORKS CONTENT ROOM TEAMS WITH THE AD COUNCIL TO EMPOWER GIRLS IN STEM, FEATURING “THE WALKING DEAD”
AMC Networks Content Room and the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, announced today a series of new public service advertisements (PSAs) that will highlight the power of girls in STEM (science, technology, engineering and math) against the backdrop of the global hit series “The Walking Dead.” In the spots, behind-the-scenes talent of the popular franchise, including Director Aisha Tyler, Costume Designer Vera Chow and Art Director Jasmine Garnet, showcase how STEM is used to bring the post-apocalyptic world of “The Walking Dead” to life on screen. Created by AMC Networks Content Room, the PSAs are part of the Ad Council’s national She Can STEM campaign, which encourages girls, trans youth and non-binary youth around the country to get excited about and interested in STEM.
The new creative consists of TV spots and custom videos created specifically for TikTok and Instagram. The spots also feature Gitanjali Rao, a 16-year-old scientist, inventor and activist, interviewing Tyler, Chow and Garnet discussing how they and their teams use STEM in the production of “The Walking Dead.” Using before and after visuals, each piece highlights the unique and unexpected uses of STEM in the making of the series. In addition to being part of the larger Ad Council campaign, the spots will be available on “The Walking Dead’s” social media platforms, including Facebook, Instagram, Twitter and YouTube pages, and across AMC Networks linear channels and digital platforms.
PSA: https://youtu.be/V20HO-tUO18
Social: https://youtu.be/LnDwmZrx6lI
Said Kim Granito, EVP of AMC Networks Content Room: “We are thrilled to partner with the Ad Council to inspire young girls in STEM through the unexpected backdrop of ‘The Walking Dead.’ Over the last 11 years, this universe has been created by an array of insanely talented women that utilize STEM every day in their roles. This campaign will broaden perceptions of STEM beyond the stereotypes of lab coats and beakers, and hopefully inspire the next generation of talented women in STEM. Aisha Tyler, Vera Chow and Jasmine Garnet were a dream to work with and their shared enthusiasm for this mission is inspiring.”
“Careers in STEM are varied and can touch all aspects of our lives. We are proud to partner with AMC Networks Content Room on this latest work for the She Can STEM campaign. With it, we hope to inspire young girls, non-binary youth, and trans youth to recognize that their passion for STEM can impact countless industries – including the entertainment industry,” said Michelle Hillman, Chief Campaign Development Officer, Ad Council.
Women make up nearly half of the total college-educated workforce in the U.S., but they only constitute 27% of the STEM workforce, according to the U.S. Census Bureau. Research shows that many girls lose interest in STEM as early as middle school, and this path continues through high school and college, ultimately leading to an underrepresentation of women in STEM careers. She Can STEM aims to dismantle the intimidating perceived barrier of STEM fields by showing girls, non-binary youth, and trans youth how fun, messy, diverse and accessible STEM can be, encouraging them to dive in, no matter where they are in their STEM journey.
Since the launch of She Can STEM in September 2018, the campaign has been supported by a variety of corporate, non-profit and media partners. The current funder of the campaign is IF/THEN, an initiative of Lyda Hill Philanthropies. Non-profit partners include Black Girls Code, ChickTech, Girl Scouts of the USA, Girls Inc., Girls Who Code, National Center for Women & Information Technology, The New York Academy of Sciences and Society of Women Engineers.
About AMC Networks Inc.
AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically-acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its targeted streaming portfolio, the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.
About Content Room
Content Room is AMC Networks’ award-winning branded entertainment studio that collaborates with advertising partners to build brand stories and create bespoke experiences across an expanding range of digital, social, and linear platforms. Content Room enables brands to fully tap into the company’s premium programming, distinct IP, deep talent roster and filmmaking roots through an array of creative partnership opportunities— from premium branded content and integrations— to franchise and gaming extensions.
Content Room is also home to the award-winning digital content studio which produces dozens of original series annually, which expands popular AMC Networks scripted programming for both fans and advertising partners by leveraging the built-in massive series and talent fandoms.
The Ad Council
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

You can find the ‘She Can Stem’ Ad Council initiative here.

Canadian women and the AI4Good Lab

A June 9, 2022 posting on the Borealis AI website describes an artificial intelligence (AI) initiative designed to encourage women to enter the field,

The AI4Good Lab is one of those programs that creates exponential opportunities. As the leading Canadian AI-training initiative for women-identified STEM students, the lab helps encourage diversity in the field of AI. Participants work together to use AI to solve a social problem, delivering untold benefits to their local communities. And they work shoulder-to-shoulder with other leaders in the field of AI, building their networks and expanding the ecosystem.
At this year’s [2022] AI4Good Lab Industry Night, program partners – like Borealis AI, RBC [Royal Bank of Canada], DeepMind, Ivado and Google – had an opportunity to (virtually) meet the nearly 90 participants of this year’s program. Many of the program’s alumni were also in attendance. So, too, were representatives from CIFAR [Canadian Institute for Advanced Research], one of Canada’s leading global research organizations.
Industry participants – including Dr. Eirene Seiradaki, Director of Research Partnerships at Borealis AI, Carey Mende-Gibson, RBC’s Location Intelligence ambassador, and Lucy Liu, Director of Data Science at RBC – talked with attendees about their experiences in the AI industry, discussed career opportunities and explored various career paths that the participants could take in the industry. For the entire two hours, our three tables and our virtually cozy couches were filled to capacity. It was only after the end of the event that we had the chance to exchange visits to the tables of our partners from CIFAR and AMII [Alberta Machine Intelligence Institute]. Eirene did not miss the opportunity to catch up with our good friend, Warren Johnston, and hear first-hand the news from AMII’s recent AI Week 2022.
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Borealis AI is funded by the Royal Bank of Canada. Somebody wrote this for the homepage (presumably tongue in cheek),

All you can bank on.
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The AI4Good Lab can be found here,

The AI4Good Lab is a 7-week program that equips women and people of marginalized genders with the skills to build their own machine learning projects. We emphasize mentorship and curiosity-driven learning to prepare our participants for a career in AI.
The program is designed to open doors for those who have historically been underrepresented in the AI industry. Together, we are building a more inclusive and diverse tech culture in Canada while inspiring the next generation of leaders to use AI as a tool for social good.
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A most recent programme ran (May 3 – June 21, 2022) in Montréal, Toronto, and Edmonton.

There are a number of AI for Good initiatives including this one from the International Telecommunications Union (a United Nations Agency).

For the curious, I have a May 10, 2018 post “The Royal Bank of Canada reports ‘Humans wanted’ and some thoughts on the future of work, robots, and artificial intelligence” where I ‘examine’ RBC and its AI initiatives.

Happy International Women’s Day on March 8, 2019—with a shout-out to women in science

Can Canadians name a woman scientist or engineer?

According to Emily Chung’s March 8, 2019 article on the Canadian Broadcasting Corporation’s (CBC) online news site, the answer is: no,

You’ve probably heard of Stephen Hawking, Albert Einstein and Mark Zuckerberg.
But can you name a woman scientist or engineer? Half of Canadians can’t, suggests a new poll.
The online survey of 1,511 Canadians was commissioned by the non-profit group Girls Who Code and conducted by the market research firm Maru/Blue from March 1-3 and released for International Women’s Day today [March 8, 2019].
It was intended to collect data about how people felt about science, technology, engineering and math (STEM) careers and education in Canada, said Reshma Saujani, founder and CEO of the group, which aims to close the gender gap in technology by teaching girls coding skills.
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The poll found:
When asked how many women scientists/engineers they could name, 52 per cent of respondents said “none.”
When asked to picture a computer scientist, 82 per cent of respondents immediately imagined a man rather than a woman.
77 per cent of respondents think increased media representation of women in STEM careers or leadership roles would help close the gender gap in STEM.
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Sandra Corbeil, who’s involved a Women in STEM initiative at Ingenium, the organization that oversees Canada’s national museums of science and innovation, agrees that women scientists are under-recognized.
… Ingenium organized an event where volunteers from the public collaborated to add more women scientists to the online encyclopedia Wikipedia for the International Day of Women and Girls in Science this past February [2019].
The 21 participants added four articles, including Dr. Anna Marion Hilliard, who developed a simple pap test for early detection of cervical cancer and Marla Sokolowski, who discovered an important gene that affects both metabolism and behaviour in fruit flies. The volunteer editors also updated and translated several other entries.
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Similar events have been held around the world to boost the representation of women on Wikipedia, where as of March 4, 2019, only 17.7 per cent of biographies were of women — even 2018’s winner of the Nobel Prize in Physics, Donna Strickland, didn’t have a Wikipedia entry until the prize was announced.
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Corbeil acknowledged that in science, the individual contributions of scientists, whether they are men or women, tend to not be well known by the public.[emphasis mine]
“We don’t treat them like superstars … to me, it’s something that we probably should change because their contributions matter.”
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Chung points to a criticism of the Girls Who Code poll, they didn’t ask Canadians whether they could name male scientists or engineers. While Reshma Saujani acknowledged the criticism, she also brushed it off (from Chung’s article),

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Saujani acknowledges that the poll didn’t ask how many male scientists or engineers they could name, but thinks the answer would “probably” be different. [emphasis mine]
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Chung seems to be hinting (with the double quotes around the word probably) but I’m going to be blunt, that isn’t good science but, then, Saujani is not a scientist (from the reshmasujani.com’s About page),

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Reshma began her career as an attorney and activist. In 2010, she surged onto the political scene as the first Indian American woman to run for U.S. Congress. During the race, Reshma visited local schools and saw the gender gap in computing classes firsthand, which led her to start Girls Who Code. She has also served as Deputy Public Advocate for New York City and ran a spirited campaign for Public Advocate in 2013.
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I’m inclined to believe that Saujani is right but I’d want to test the hypothesis. I have looked at what I believe to be the entire report here. I’m happy to see the questions but I do have a few questions about the methodology (happily, also included in the report),

… online survey was commissioned by Girls Who Code of 1,511 randomly selected Canadian adults who are Maru Voice panelists.

If it’s an online survey, how can the pollsters be sure the respondents are Canadian or sure about any other of the demographic details? What is a Maru Voice panelist? Is there some form of self-selection inherent in being a Maru Voice panelist? (If I remember my social science research guidelines properly, self-selected groups are not the same as the general population.)

All I’m saying, this report is interesting but seems problematic so treat it with a little caution.

Celebrating women in science in UK (United Kingdom)

This story comes from the UK’s N8 Research Partnership (I’m pretty sure that N8 is meant to be pronounced as ‘innate’). On March 7, 2019 they put up a webpage celebrating women in science,

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All #N8women deliver our vision of making the N8 Research Partnership an exceptionally effective cluster of research innovation and training excellence; we celebrate all of your contributions and thank you for everything that you do. Read more about the women below or find out about them on our social channels by searching #N8Women.
Professor Dame Sue Black
Professor Dame Sue Black from Lancaster University pioneered research techniques to identify an individual by their hand alone, a technique that has been used successfully in Court to identify perpetrators in relation to child abuse cases. Images have been taken from more than 5000 participants to form an open-source dataset which has allowed a breakthrough in the study of anatomical variation.
Professor Diana Williams
Professor Diana Williams from The University of Liverpool has led research with Farming Online into a digital application that predict when and where disease is likely to occur. This is hoped to help combat the £300m per year UK agriculture loses per year through the liver fluke parasite which affects livestock across the globe.
Professor Louise Heathwaite
Professor Louise Heathwaite from Lancaster University has gained not only international recognition for her research into environmental pollution and water quality, but she also received the royal seal of approval after being awarded a CBE in the Queen’s Birthday Honours 2018.
Professor Sue Black
Professor Sue Black from Durham University has helped support 100 women retrain into tech roles thanks to the development of online programme, TechUP. Supported by the Institute of Coding, the programme lasts six months and concludes with a job interview, internship or apprenticeship.
Dr Anna Olsson-Brown
Dr Anna Olsson-Brown from the University of Liverpool has been instrumental in research into next-generation drugs that can treat patients with more advanced, malignant cancers and help them deal with the toxicity that can accompany novel therapies.
Professor Katherine Denby
Professor Katherine Denby, Director of N8 Agrifood, based at the University of York has been at the forefront of developing novel ways to enhance and enable breeding of crops resistance to environmental stress and disease.
Most recently, she was involved in the development of a genetic control system that enables plants to strengthen their defence response against deadly pathogens.
Doctor Louise Ellis
Dr Louise Ellis, Director of Sustainability at the University of Leeds has been leading their campaign – Single Out: 2023PlasticFree – crucially commits the University and Union to phase out single-use plastic across the board, not just in catering and office spaces.
Professor Philippa Browning
Professor Philippa Browning from the University of Manchester wanted to be an astronaut when she was a child but found that there was a lack of female role models in her field. She is leading work on the interactions between plasmas and magnetic fields and is a mentor for young solar physicists.
Doctor Anh Phan
Dr Anh Phan is a Lecturer of Chemical Engineering in the School of Engineering at Newcastle University. She has been leading research into cold plasma pyrolysis, a process that could be used to turn plastic waste into green energy. This is a novel process that could revolutionise our problem with plastic and realise the true value of plastic waste.

So, Canadians take note of these women and the ones featured in the next item.

Canada Science and Technology Museum’s (an Ingenium museum) International Women’s Day video

It was posted on YouTube in 2017 but given the somewhat downbeat Canadian story I started with I thought this appropriate,

It’s never too late to learn about women in science and engineering. The women featured in the video are: Ursula Franklin, Maude Abbott, Janice Zinck, and Indira Samarasekera

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