Tag Archives: Jean Moreau

US Dept. of Agriculture wants to commercialize cellulose nanomaterials

Lynn Bergeson in an April 7, 2014 posting on the Nanotechnology Now website announced an upcoming ‘nano commercialization’ workshop (Note: A link has been removed),

The U.S. Department of Agriculture (USDA) and National Nanotechnology Initiative (NNI) will hold a May 20-21, 2014, workshop entitled “Cellulose Nanomaterial — A Path Towards Commercialization.” See http://www.nano.gov/ncworkshop The workshop is intended to bring together high level executives from government and multiple industrial sectors to identify pathways for the commercialization of cellulose nanomaterials and facilitate communication across industry sectors to determine common challenges.

You can find out more about the Cellulose Nanomaterial — A Path Towards Commercialization workshop here where you can also register and find an agenda, (Note: Links have been removed),

The primary goal of the workshop is to identify the critical information gaps and technical barriers in the commercialization of cellulose nanomaterials with expert input from user communities. The workshop also supports the announcement last December by USDA Secretary Thomas Vilsack regarding the formation of a public-private partnership between the USDA Forest Service and the U.S. Endowment for Forestry and Communities to rapidly advance the commercialization of cellulose nanomaterials. In addition, the workshop supports the goals of the NNI Sustainable Nanomanufacturing Signature Initiative/

The workshop is open to the public, after registration, on a first-come, first-served basis.

There is an invitation letter dated Feb. 7, 2014, which provides some additional detail,

The primary goals of the workshop are to identify critical information gaps and technical barriers in the commercialization of cellulose nanomaterials with expert input from user communities. We plan to use the outcome of the workshop to guide research planning in P3Nano and in the Federal Government.

The Cellulose Nanomaterial — A Path Towards Commercialization workshop agenda lists some interesting names. The names I’ve chosen from the list are the speakers from the corporate sectors, all eight of them with two being tentatively scheduled; there are 22 speakers listed in total at this time,

Tom Connelly – DuPont (Tentative)
Travis Earles, Technology Manager, Lockheed Martin
Beth Cormier, Vice President for R&D and Technology, SAPPI Paper
Ed Socci, Director of Beverage Packaging, PepsiCo Advanced Research
Mark Harmon, DuPont (tentative)
Kim Nelson, Vice President for Government Affairs, API
Jean Moreau, CEO, CelluForce
Yoram Shkedi, Melodea

For the most part the speakers will be academics or government bureaucrats and while the title is ‘cellulose nanomaterials’ the speaker list suggests the topic will be heavily weighted to CNC/NCC (cellulose nanocrystals, aka, nanocrystalline cellulose). Of course, I recognize the Canadian, Jean Moreau of CelluForce, a Canadian CNC production facility. I wonder if he will be discussing the stockpile, which was first mentioned here in my Oct. 3, 2013 posting,

I stumbled across an interesting little article on the Celluforce website about the current state of NCC (nanocrystalline cellulose aka CNC [cellulose nanocrystals]) production, Canada’s claim to fame in the nanocellulose world. From an August 2013 Natural Resources Canada, Canadian Forest Service, Spotlight series article,

The pilot plant, located at the Domtar pulp and paper mill in Windsor, Quebec, is a joint venture between Domtar and FPInnnovations called CelluForce. The plant, which began operations in January 2012, has since successfully demonstrated its capacity to produce NCC on a continuous basis, thus enabling a sufficient inventory of NCC to be collected for product development and testing. Operations at the pilot plant are temporarily on hold while CelluForce evaluates the potential markets for various NCC applications with its stockpiled material. [emphasis mine]

I also recognized Melodea which I mentioned here in an Oct. 31, 2013 posting titled: Israeli start-up Melodea and its nanocrystalline cellulose (NCC) projects.

A couple of final notes here, NCC (nanocrystalline cellulose) is also known as cellulose nanocrystals (CNC) and I believe the second term is becoming the more popular one to use. As for the final of these two notes, I had an illuminating conversation earlier this year (2014) about CNC and its accessibility. According to my source, there’s been a decision that only large industry players will get access to CNC for commercialization purposes. I can’t verify the veracity of the statement but over the last few years I’ve had a few individual entrepreneurs contact me with hopes that i could help them access the materials. All of them of them had tried the sources I was to suggest and not one had been successful. As well, I note the speaker list includes someone from PepsiCo, someone from Dupont, and someone from Lockheed Martin, all of which could be described as large industry players. (I’m not familiar with either API or SAPPI Paper so cannot offer any opinions as to their size or importance.) Melodea’s access is government-mandated due to research grants from the European Union’s Seventh Framework Program (FP7).

I’m not sure one can encourage innovation by restricting access to raw materials to large industry players or government-funded projects as one might be suspected from my back channel experience, the conversation as reported to me, and the speaker list for this workshop.

You say nanocrystalline cellulose, I say cellulose nanocrystals; CelluForce at Japan conference and at UK conference

In reading the Oct. 14, 2012 news release from CelluForce about its presence at conferences in Japan and in the UK, I was interested to note the terminology being used,

CelluForce, the world leader in the commercial development of NanoCrystalline Cellulose (NCC), also referred to as Cellulose Nanocrystals (CNC),[emphases mine] is participating in two  upcoming industry conferences:  the ‘Nanocellulose Summit 2012’ in Kyoto, Japan on October 15, 2012, and ‘Investing in Cellulose 2012’, in London, UK, on November 5, 2012.

All of the materials from Canadian companies and not-for-profits have used the term nanocrystalline cellulose (NCC) exclusively, until now. I gather there’ve been some international discussions regarding terminology and that the term cellulose nanocrystals (CNC) is, at the least, a synonym if not the preferred term.

Here’s more about the conference in Japan (from the CelluForce news release),

The 209th Symposium on Sustainable Humanosphere: Nanocellulose Summit 2012’ welcomes the world’s top scientists and large research project leaders involved with nanocellulose to present on each country’s current status and prospects concerning nanocellulose research and industrialization.

What:                  CelluForce – What do we do?

Who:                    Richard Berry, Vice President and Chief  Technology Officer, CelluForce

When:                 Monday, October 15, 2012, 4 p.m. JST

Where:                 Kyoto Terrsa Venue, Shinmachi Kujo Minami-ku,
Kyoto, Japan (Kyoto Citizen’s Amenity Plaza)

I found out a little more about the conference Dr. Richard Berry will be attending on the Nanocellulose Summit 2012 webpage on the Kyoto University website,

The world’s top scientists and large research project leaders involved with nanocellulose (cellulose nanofiber (CNF) [sic] and cellulose nanocrystal (CNC or NCC) ) brought together. They will talk about each country’s current status and prospects concerning nanocellulose research and industrialization.

You can find more details, including the agenda, on the conference webpage.

Here’s more about the investment-oriented conference taking place in the UK,

In its second edition, ‘Investing in Cellulose 2012’ is a global conference on specialty cellulose, organized by CelCo. The company focuses primarily on the specialty cellulose business including the organization of cellulose training courses as well as advisory and consultancy to the industry.

What:                  Nanocrystalline technologies: Bringing Innovation to the Market

Who:                    Jean Moreau, President and CEO, CelluForce

When:                 Monday, November 5, 2012, 2:30 p.m. BST

Where:                The Royal Horseguards Hotel, 2 Whitehall Court Whitehall, London SW1A 2EJ, United Kingdom

I have found an ‘Investing in Cellulose 2012‘ conference webpage (of sorts) on the CelCo website (Note: I have removed some of the formatting),

Based on the success of 2011 specialty cellulose conference and encouraged by a 92% return intention response we are pleased to announce that Investing in Cellulose -2012 Conference will take place in London on November 5th.

A cocktail will kick off the event the preceding night and close around 18:00 of November 5th.

So please SAVE THE DATE in your calendar and contact us HERE

 We have taken into account your wishes and suggestions for this second year event and some of the changes will include:

  • Antitrust lawyer attending meeting allowing larger participation esp. from USA.
  • New topics to allow ether and viscose market to be better covered. Technology section during the day.
  • Seat in lunch accommodations and air condition.
  • Larger china representation.
  • More downstream value chain participation.

We will share later this year the Agenda but feel free to let us know if there were any particular topics you would like us to cover or you would like to present.

The most I could find out about the UK conference organizer is that  Celco Cellulose Consulting is a Swiss company founded by two partners.

TAPPI 2012 nanotechnology conference in Canada

This coming Monday, June 4 to Thursday, June 7, 2012, the Nanotechnology for Renewable Materials conference (2012 TAPPI [Technical Association of the Pulp and Paper Industry] International Conference) will be taking place in Montréal, Québec.

As one might expect, there’s going to be a major emphasis on nanocrystalline cellulose (NCC) and Celluforce’s new NCC production plant in Windsor, Québec. Keynote speakers for the conference include (from the Keynote Speakers webpage),

Dr. Dylan J. Boday
Advisory Engineer Team Lead
IBM’s Materials Engineering Laboratory

Dr. Dylan J. Boday is the Advisory Engineer Team Lead for IBM’s Materials Engineering Laboratory. In this role, he leads efforts across multiple divisions to advance technological capabilities and enhance product performance.

Dylan’s research at IBM focuses on creating inventive pathways toward the development of polymers, composites, surface science, nanoparticles and hybrid materials. He has organized several strategic partnerships to leverage new materials development that align with specific business needs for IBM. He also established and now leads a global team focused on the sustainability of IBM’s products and is the co-lead of an upcoming international conference that will focus on the advances and challenges of sustainable materials.

As a member of the American Chemical Society Polymer Board, he provides leadership to the broader polymer science field. His technical contributions have led to more than 30 patent filings in the areas of electrostatic discharge and thermally conductive composites, functional nanomaterials and printed circuit board materials. He also has numerous published articles on composites, self healing materials and anti-corrosion coatings, in addition to serving as a reviewer for several scientific journals. In 2011, he was named an IBM Master Inventor and is a member of the IBM Smarter Planet invention review board.

Dylan holds a bachelor’s degree in Chemistry and a doctorate degree in Materials Engineering from the University of Arizona.

Jean Moreau
President and Chief Executive Officer
CelluForce

As President and CEO of CelluForce since February 2011, Jean Moreau brings a wealth of experience in finance, operations and business development which he acquired in both private and public corporations, in various fields including manufacturing, entertainment, distribution and consumer goods.

A chartered accountant for over 10 years at Arthur Andersen and Co., Mr. Moreau was responsible for the acquisition of numerous large companies and plants.

Among others, he headed financial and production planning teams as Vice President of Finance, Paper Production sector and Vice President of Supply for Domtar. As Chief Financial Officer, he was also involved in the introduction of the Supremex Income Fund on the Toronto Stock Exchange, raising $300M in capital funding and, in addition was responsible for the implementation of a strategic business plan at Guess Canada, which was subsequently named one of Canada’s 50 Best Managed Companies.

As head of the CelluForce team, Jean wished to promote, within several sectors of activity, the development of commercial applications related to NCC around the world, thus ensuring the company’s manufacturing and commercial growth.

Jean Hamel, Eng.
Vice President
FPInnovations

Jean Hamel, Eng., Vice President, FPInnovations, received his B.Sc. (1983), and M. Eng. (1985), in Mechanical Engineering from the University of Sherbrooke. He joined Pulp and Paper Research Institute of Canada (Paprican) as a Research Engineer to work on the technical development, optimization and troubleshooting of paper finishing equipment.

In 1995 he joined St-Laurent Paperboard as a Senior Process Engineer to work on product development, paper machine optimization and start-up of new finishing equipment. In 1996, he returned to Paprican where he led the construction of the pilot paper machine and developed the new Roll Testing Facility, the first business unit concept of the organization. In 2004 he became Manager of the Product Performance Program. Soon after merging of three research institutes (Paprican, Forintek, FERIC) to form FPInnovations in 2007, he was named the Director of Research for the Pulp & Paper Division of FPInnovations where he focused on accelerating the technology transfer and developing new innovation processes.

Since 2009 he has been the Vice President of FPInnovations, leading the innovation program on pulp and paper and shifting the R&D effort to develop new chemicals, biomaterials and composites from wood fibers. He currently sits on the boards of CelluForce, a Domtar-FPInnovations joint venture on nanocrystalline cellulose (NCC) production, Sustainable Chemistry Alliance (SCA), ICGQ, ADRIQ and NSERC Green Fiber Network.

Andy Atkinson
Manager, Emerging Sciences Policy
Policy, Planning and Coordination Division
Strategic Policy Branch
Health Canada

Andrew Atkinson is currently Manager of the Emerging Science Policy group under the Strategic Policy Branch of Health Canada.

Andrew is currently overseeing coordination of science policy issues across the various regulatory and research programs under the mandate of Health Canada. Prior to Health Canada, he was a manager under Environment Canada’s CEPA new chemicals program, where he oversaw chemical and nanomaterial risk assessments, as well as the development of risk assessment methodologies.

In parallel to domestic work, he has been actively engaged in ISO and OECD nanotechnology efforts, including co-chairing groups on nomenclature of nano-objects under ISO TC229.

It seems more heavily weighted towards Canadian keynote speakers with, as I hinted earlier,  a special nod to CelluForce. I did glance through the full conference programme and see that there is  healthy representation internationally (Hungary, China, Finland, US, Sweden, Japan, Alberta [sometimes that province does seem like a separate country],  etc.).

After hearing a murmur about developing standards for nanocellulose at the Feb. 2012 annual meeting of the American Association for Advancement of Science (AAAS), I was excited to find this on on p. 8 of the conference programme,

The success of the 2011 Workshop on International Standards for Nancellulose has resulted in writing of the Roadmap for the Development of International Standards for Nanocellulose (Draft 4). Since then TAPPI has formed the International Nanocellulose Standards Coordination Committee (INSCC) in its Nanotechnology Division to house and coordinate the execution of the Roadmap. The 2012 Workshop on International Standards for Nancellulose will bring workshop participants up-to-date on nanocellulose standards activities since the completion of the Roadmap (Draft 4), initiate coordination activities in several areas of nanocellulose standards development, and if necessary, discuss revisions to the Roadmap.

Perhaps one of these days they’ll have a final version of their Roadmap.

I last mentioned this annual conference in my Sept. 24, 2009 posting when it was held in Alberta and made passing references to the 2010 edition in Finland during an interview (my Aug. 27, 2010 posting) with Dr. Richard Berry of FPInnovations and to the 2011 edition in Washington, DC in my June 6, 2011 posting about the formation, by Domtar and FPInnovations, of CelluForce.

As for the 2012 edition, I wonder if they considered inviting Janelle Tam, the 16 year old student who won a national award for her work on a new application for NCC (my Disease-fighting and anti-aging with nanocrystalline cellulose (NCC) and Janelle Tam posting on May 11, 2012) to this conference. In any event, her national win entitled her to compete for an international award in Boston, Massachusetts June 18, 2012.

The Swedes, sludge, and nanocellulose fibres

According to a Swedish research team at Luleå University of Technology, it’s possible to create cellulose nanofibres from sludge. Well, it’s a particular kind of sludge. From the Feb. 16, 2012 news item on Nanowerk,

For example, at one single cellulose manufacturer, Domsjö Fabrikerna in Sweden, the producer of special cellulose, which is used to in the manufacturing of viscose fibers, causes one thousand tons of sludge as a residue each year.

A few years ago, cellulose industries in Sweden, disposed some of their waste as sludge into the ocean. It is now prohibited, and the sludge is stored in large tanks on land. This particular cellulose sludge makes it possible, to produce, so far, the most profitable production of cellulose nanofibres from bio-residue products.

The yield of the manufacture of cellulose nanofibres from the sludge is 95%, compared with cellulose nanofiber production from wood chips 48%, lignin residues 48%, carrot residues of 20%, barley 14% and grass 13%. [emphases mine] “The separation of cellulose nanofibres from bioresidues is energy demanding but when we separate the waste from Domsjö, the energy consumption is lower. The special cellulose from Domsjö has very small size and it also has high cellulose content and therefore the fibers do not need to be chemically pre-treated before the production of cellulose nanofibers,” says Professor Kristiina Oksman.

This is interesting news especially in light of the interview with Jean Moreau (president of CelluForce, a company which manufactures nanocrystalline cellulose [NCC] in Québec, Canada) that I heard yesterday where there was some discussion as to what type of wood is needed to produce it.

In an interview with Dr. Richard Berry (now with CelluForce but with FPInnovations at the time), I asked where the NCC comes from (my Aug. 27, 2010 posting),

Q: Does the process use up the entire log or are parts of it left over? What happens to any leftover bits?

A:         We are starting from the bleached chemical pulp which is, to a large extent, cellulose. The left over bits have actually been processed as part of the chemical pulp mill processes. The acid used is recovered and reused and the sugars are converted into other products; in the demonstration plant they will be converted into biogas.

I’m not sure when the ‘spiderphone’  interview took place but it seems to be prior to the manufacturing/demonstration plant’s opening earlier this year (2012). For the curious, here’s a link to the 48 min. interview (roughly 25 mins. Moreau and roughly 25 mins. of questions from callers), http://ccc.spiderphone.com/RealCast/9597937293/Flashcast.html. (Thanks again to David Rougley for dropping by to leave a comment and this link to the interview on an earlier nanocellulose fibre posting [March 28, 2011].)

Getting back to the main event, the Swedish research is part of a larger project called Bio4Energy and you can find out more about that here.

Bravo to the Swedes for making use of sludge!

 

CelluForce (nanocrystalline cellulose) plant opens

Before launching into the news about its manufacturing plant, here’s a little information about the company itself, CelluForce, a joint venture between FPInnovations and Domtar, from the About CelluForce page,

The company is a joint venture of Domtar Corporation and FPInnovations and was created to manufacture NCC in the world’s first plant of its kind, located in Windsor, Québec.

I wrote about CelluForce in my June 6, 2011 posting around the time it was launched and now its raison d’être, the manufacturing plant, is operational. From the Dec. 13, 2011 news item on Nanowerk,

Members of the board, management and employees of CelluForce are pleased to announce the end of the construction phase and the start of operations at the first manufacturing plant for NanoCrystalline Cellulose (NCC) in the world.

For the last eight weeks, CelluForce has been progressively starting up the equipment for the first ever large-scale production of NCC. The nanomaterial will be produced in state-of-the-art facilities located at Domtar’s pulp and paper plant in Windsor, Quebec. Construction extended over a fourteen-month period. It required a total investment of $36M including the financial participation of both the Federal and Québec governments. The company is particularly pleased to have completed construction phase on time.

CelluForce President and CEO Jean Moreau declared, “Wood pulp is being delivered to the plant to test the new equipment and we are making progress on a daily basis. NCC will start to be produced by the end of the year, with production gradually increasing until it reaches a steady rhythm of 1,000 kg per day in 2012”.

For anyone who’s unfamiliar with NanoCrystalline Cellulose (NCC), I posted an interview with Dr. Richard Berry of FPInnovations who kindly answered some very basic questions on NCC in my Aug. 27, 2010 posting.

The opening of the CelluForce manufacturing plant is very exciting news given that Canadians have a worldwide lead in this research area. Being able to produce NCC in amounts that are meaningful at an industrial scale will make research easier not just in Canada but elsewhere too.

From the news item on Nanowerk,

CelluForce will, on a worldwide basis, market NanoCrystalline Cellulose for strength applications under the CelluForce Impact™ brand, and for optical applications of NCC under the CelluForce Allure™ brand.

I don’t think this video adds much information but it is very slick and entertaining,

Here’s a listing of applications that NCC can be used to produce (from the CelluForce Applications page),

NCC’s properties and many potential forms enable many uses, including:

  • Biocomposites for bone replacement and tooth repair
  • Pharmaceuticals and drug delivery
  • Additives for foods and cosmetics
  • Improved paper and building products
  • Advanced or “intelligent” packaging
  • High-strength spun fibres and textiles
  • Additives for coatings, paints, lacquers and adhesives
  • Reinforced polymers and innovative bioplastics
  • Advanced reinforced composite materials
  • Recyclable interior and structural components for the transportation industry
  • Aerospace and transportation structures
  • Iridescent and protective films
  • Films for optical switching
  • Pigments and inks
  • Electronic paper printers
  • Innovative coatings and new fillers for papermaking

One of the most notable attributes of this material is that it can be used to form iridescent coloured films that can be adjusted precisely, making it possible to revolutionize many applications, including, among others;

  • Security papers
  • Iridescent pigments
  • Switchable optical filters and barriers
  • Sunscreens
  • Cosmetics
  • Packaging
  • Coatings

I hope to hear more about CelluForce and its efforts with NCC.

On a somewhat related note, I wonder what’s happening with the NCC efforts in Alberta? I noted in my July 5, 2011 posting that an NCC pilot plant was being opened in that Canadian province but I haven’t heard anything since.

I also noted that there is going to be a session titled NanoCellulose: An Abundant, Sustainable, Versatile Biopolymer at the American Association for the Advancement of Science (AAAS) annual meeting in Vancouver this February 2012 featuring a researcher from Alberta.

Here’s the session description and speakers,

Saturday, February 18, 2012: 3:00 PM-4:30 PM

Room 220 (VCC West Building)

Nanocellulose is a generic name for a new family of novel fibrils derived from plant cell walls or bacteria. Just as cellulose has been an abundant natural resource for millennia with substantial contributions to the development of civilizations, the unique nanocelluloses are sustainable biopolymers poised to have a major role in improving the quality of human life in this century. A rapidly expanding field of nanocellulose science has emerged with pioneering results, leading some to predict that the field could parallel history, where the 1920s studies on cellulose contributed to the discovery of polymers and led to the origin of polymer science. Fibrillated, crystalline, and bacterial nanocelluloses have unsurpassed versatility and strength for composite materials, films, medical implants, drug delivery systems, and a biomaterial rivaling Kevlar, which is made from fossil fuels. With cellulosic biofuels becoming a competitive alternative to fossil fuels, research in enzymology is targeting high-value nanofibrillated cellulose as a biofuel co-product. This symposium will present current findings that bridge multidisciplines, from genomics of tree and plant breeding, plant cell wall structure and function, advanced techniques for characterizing cell walls and nanocellulose, and specialized methods for isolating nanofibrils, to novel biomaterials. The speakers represent three international science and technology centers at the forefront of this new wave of cellulose research.

Organizer:

Barbara Illman, U.S. Forest Service

Moderator:

Barbara Illman, U.S. Forest Service

Speakers:

Theodore Wegner, U.S. Forest Service
A World View of Nanocellulose

Nils Petersen, National Research Council Canada
Nano-Scale Devices for Nanocellulose

Ali Harlin, VTT Technical Research Center of Finland
Nanocellulosic Technologies: A Success Story

It looks interesting but I would have liked to have heard from an FPInnovations researcher and the Brazilian researchers who are working on nanocellulose fibres from pineapples and bananas (my Mar. 28, 2011 and June 16, 2011 postings) and Israeli researchers who are working on NCC foams (my Aug. 2, 2011 posting). These panels are always difficult to organize as you try to get everyone in the same room at the same time although the panel does seem to be focused on wood products as a source for NCC.  (If you search Ali Harlin on LinkedIn, you’ll find paper and wood products are Harlin’s area of expertise.)

I notice Nils Petersen, one of the speakers, who in addition to being a National Research Council (NRC) scientist is also the Director General for Canada’s National Institute of Nanotechnology located in Alberta.

CelluForce springs forth from the FPInnovations/Domtar partnership

New company, CelluForce (a joint venture between FPInnovations and Domtar), has sent out a rather odd (from my perspective) news release. From the June 3, 2011 news release on the University of British Columbia website,

Domtar and FPInnovations are pleased to announce CelluForce, the corporate identity chosen for their new joint venture, launched in July 2010. CelluForce will manufacture nanocrystalline cellulose, a recyclable and renewable nanomaterial, that will be commercialized throughout the world. The new company’s identity was developed to reflect both the origin of the nanomaterial, extracted from tree cellulose, and one of the multiple properties of the product to be sold by the new company.

That was expected, here is one of the unusual bits (from the news release),

The typeface of the CelluForce logo uses two colours, to clearly illustrate the fundamental value of the partnership between two entities in the company — partnership between the two co-shareholders as well as with CelluForce employees and customers. The name is topped
with a “C” formed of numerous tetrahedrons, which combine the blue and green colours that symbolize each partner. The spray of tetrahedrons gives a sense of forward movement, like the new technology’s leap into the future. The logo was designed to be easily animated on multimedia platforms. The company’s temporary website, www.celluforce.com, already displays the brand’s new visual identity.

This is the kind of information I’ve seen in employee handbooks or given as part of an employee orientation so that people get the company logo/brand identity right when they’re ordering materials and/or representing the company. I’ve never before observed anyone sending out a news release explaining it to all and sundry.

I am a little more interested in the nanocrystalline cellulose (NCC) and its manufacture (from the news release),

Nanocrystalline cellulose will be produced in a large-scale commercial demonstration plant using cutting-edge technology. The plant is currently under construction on the site of Domtar’s pulp and paper mill in Windsor, Quebec. The construction of the demonstration plant is progressing quickly, and it should be operational in the first quarter of 2012. The plant’s operations will be managed by a team of committed employees who have enthusiastically agreed to tackle the colossal challenge of getting a new plant up and running. For several weeks now, the management team has been preparing to welcome all the workers who are set to undergo training in June.

As far as I can tell, they don’t actually have any NCC enabled-products at this point (from the news release),

With regard to this major milestone, John D. Williams, President and CEO of Domtar, stated, “Emerging from a strategic alliance between two leaders in their respective industries, CelluForce creates new partnerships to develop innovative technology in growing markets. Domtar will bring its vast manufacturing experience to the table to produce a green nanomaterial that, like paper, comes from trees. We will therefore develop new applications for our market pulp.”

For his part, Pierre Lapointe, President and CEO of FPInnovations, stated, “Thanks to a revolutionary technological breakthrough developed by FPInnovations and an exceptional government-industry partnership, the CelluForce team will benefit from a nanomaterial of high quality, which is stable, abundant and unique in the world, namely nanocrystalline cellulose, or NCC. With the combined strengths of FPInnovations researchers and Domtar staff, CelluForce will continue to develop new commercial applications and new market areas for NCC.

Jean Moreau, the new company (CelluForce) president and CEO (chief executive officer), discussed the importance of the brand identity,

“Our new brand reflects who we are, how we want to position ourselves in our target markets and the innovation that differentiates us within our industry. The name “CelluForce” reminds us that one of the main characteristics of the nanocrystalline cellulose is the great strength it provides to the materials to which it is added, but the name also represents the strength of our relationships with our shareholders, our partners
and our customers, which is one of the company’s core values. It was essential that this feature be one of the key elements of our corporate identity.”

Good luck to them all and I’d be very interested from anyone who’d care to comment about the practice of sending out a news release explaining the corporate brand in such detail.

ETA June 6, 2011: (1) Here’s the CelluForce website (under construction). (2) Interestingly the announcement for the new company was made on Friday, June 3, 2011 just before the industry’s 2011 TAPPI International Conference on Renewable Nanomaterials is being held from Monday, June 6, 2011 to Wednesday, June 8, 2011 in Washington, DC.