Category Archives: public relations

Monkey Tales games better than class excercises for teaching maths

Publicizing an unpublished academic paper, which makes the claim that a series of math games, Monkey Tales, are more effective than classroom exercises for teaching maths while trumpeting a series of unsubstantiated statistics, seems a little questionable. The paper featured in a July 8, 2013  news item on ScienceDaily is less like an academic piece and more like an undercover sales document,

To measure the effectiveness of Monkey Tales, a study was carried out with 88 second grade pupils divided into three groups. One group was asked to play the game for a period of three weeks while the second group had to solve similar math exercises on paper and a third group received no assignment. The math performance of the children was measured using an electronic arithmetic test before and after the test period. When results were compared, the children who had played the game provided significantly more correct answers: 6% more than before, compared to only 4% for the group that made traditional exercises and 2% for the control group. In addition, both the group that played the game and that which did the exercises were able to solve the test 30% faster while the group without assignment was only 10% faster.

Ordinarily, this excerpt wouldn’t be a big problem since one would have the opportunity to read the paper and analyse the methodology by asking questions such as this, how were the students chosen? Were the students with higher grades given the game? There’s another issue, percentages can be misleading when one doesn’t have the numbers, e.g., if there’s an increase from one to two, it’s perfectly valid to claim a 100% increase even if it is misleading. Finally, how were they able to measure speed? The control group, i.e., group without assignment, was 10% faster than whom?

The University of Ghent July 8, 2013 news release, which originated the news item, also includes a business case in what is supposed to be a news release about a study on maths education,

Serious or educational games are becoming increasingly important. Market research company iDate estimates that the global turnover was €2.3 billion in 2012 and expects it to rise to €6.6 billion in 2015.* A first important sector in which serious games are being used, is defence. The U.S. Army, for example, uses games to attract recruits and to teach various skills, from tactical combat training to ways of communicating with local people. Serious games are also increasingly used in companies and organizations to train staff. The Flemish company U&I Learning, for example, developed games for Audi in Vorst to teach personnel the safety instructions, for Carrefour to teach student employees how to operate the check-out system and for DHL to optimise the loading and unloading of air freight containers.

Reservations about the study aside, Monkey Tales (for PC only) looks quite charming.

[downloaded from http://www.monkeytalesgames.com/demo.php]

[downloaded from http://www.monkeytalesgames.com/demo.php]

In addition to a demo which can be downloaded, the site’s FAQs (Frequently Asked Questions) provides some information about the games’ backers and the games,

Who created Monkey Tales?
Developed by European schoolbook publisher Die Keure and award winning game developer Larian Studios, Monkey Tales is based on years of research and was developed with the active participation of teachers, schools, universities and educational method-makers.

What does years of research mean ?
Exactly that. The technology behind Monkey Tales has been in development for over 4 years, and has been field tested with over 30 000 children and across several schools, with very active engagement from both teachers and educational method-makers. Additionally, a two years research project is underway in which the universities of Ghent & Leuven are participating to measure the efficiency of the methods used within Monkey Tales.

What is the educational goal behind Monkey Tales?
Monkey Tales’ aim is not to instruct, that’s what teachers and schools are for. Instead it aims to help children rehearse and improve skills they should have, by motivating them to do drill exercises with increasing time pressure.

Because the abilities of children are very diverse, the algorithm behind the game first tries to establish where a child is on the learning curve, and then stimulates the child to make progress. This way frustration is avoided, and the child makes progress without realizing that it’s being pushed forward.

There’s a demonstrable effect that playing the game helps mastery of arithmetic. Parents can experience this themselves by trying out the games.

What can my child learn from Monkey Tales?
Currently there are five games available, covering grades 2 to 6, covering the field of mathematics in line with state standards (Common Core Standards and the 2009 DoDEA standards). Future games in the series will cover language and science.

What’s special about Monkey Tales?
A key feature of Monkey Tales is its unique algorithm that allows the game to automatically adapt to the level of children so that they feel comfortable with their ability to complete the exercises, removing any stress they might feel. From there, the game then presents progressively more difficult exercises, all the time monitoring how the child is performing and adapting if necessary. One of the most remarkable achievements of Monkey Tales is its ability to put children under time pressure to complete exercises without them complaining about it!

Hopefully this Monkey Tales study or a new study will be published and a news release, which by its nature, offers skimpy information won’t provoke any doubts about the validity of the work.

A classic public relations ploy and a race only a scientist could love: a race to make measurements

The first Inter-University Nanotechnology Measurement Championships were held in Cambridge, Massachusetts, Sept. 21, 2011. From the Sept. 20, 2011 news item on Nanowerk,

Hans van der Voorn, Executive Chairman of Izon Science [event host] says, “The nanotech champs is a fun combination of sport and science that will pitch the top Universities against each other. The researcher who is the quickest to accurately measure a complex set of nanoparticles will receive a cup and associated bragging rights. This measurement could not have even been done two years ago so the ability to have a race demonstrates the rapid adoption of new technology in science.”

Contestants included:

  • Dr. Jim Felton, from the laboratory of Professors Bruce and Barbara Furie, Harvard University, Beth Israel Deaconess Medical Center. Dr. Felton is using Izon’s instrument for studying the role that blood microparticles may have in the formation of blood clots or “thrombi”. The Furie group is a world leader in hematology research, focused on advancing diagnosis and treatment of bleeding and thrombotic disorders.
  • Iraj Aalaei, a graduate student from the laboratory of Prof. Dhimiter Bello, University of Massachusetts Lowell, Center for High-rate Nanomanufacturing. The group is using Izon’s instruments in nanotoxicology research with interest in the biological significance of exposure, exposure routes, measurement issues and metrics, the relationship between the physical properties of nanoparticles with health outcomes.
  • Dr. Meredith Mintzer, a Postdoctoral Fellow from the laboratory of Prof. Mark Grinstaff, Boston University, Department of Biomedical Engineering. Dr Mintzer is using Izon’s instruments in research into drug delivery systems. The Grinstaff group pursues highly interdisciplinary research in the areas of biomedical engineering and macromolecular chemistry with the goal of elucidating the underlying fundamental chemistry and engineering principles of drug delivery systems.
  • Dr. Steven Biller, a Postdoctoral Associate from the laboratory of Prof. Penny Chisholm, MIT, Department of Civil and Environmental Engineering. Marine biologist Dr. Biller is currently researching marine cyanobaterium Prochlorococcus, the smallest and most abundant photosynthetic organism on the planet. While each Prochlorococcus cell is less than 1µm in diameter, the total oceanic population is responsible for a significant fraction of global oxygen production.

I’ll put you out of your suspense, Dr. Meredith Mintzer won the race. From the Sept. 23, 2011 news item on Nanowerk,

Dr. Mintzer uses Izon’s instruments in her research into drug delivery systems. The Grinstaff group pursues highly interdisciplinary research in the areas of biomedical engineering and macromolecular chemistry with the goal of elucidating the underlying fundamental chemistry and engineering principles of drug delivery systems.

This was a classic public relations (PR) ploy: create a contest to drum up interest in your product or, in this case, the launch of your new US headquarters. From the Sept. 23, 2011 news item,

The Inter-University Nanoparticle Measurement Championships was held at an opening function for Izon Science’s new office and laboratory in Cambridge, MA which will serve as the company’s new US headquarters.

I wish they had followed through on the initial premise that this was a sporting event and had reported on the kinds of details traditionally associated with them. Unfortunately, the Sept. 23 news item doesn’t offer any colour commentary or details about the race, e.g., the contestant’s times, any interesting tidbits about the race itself, etc.

For anyone deeply curious about Izon, here’s what the Sept. 20, 2011 news item has to offer,

Izon Science is the developer of the qNano and qViro instruments with unique size-tunable nanopores. The instruments offer significant improvements in accuracy and precision over previously available techniques and are helping to advance research in a number of fields including drug delivery, hematology, biomedical diagnostics, and vaccine development. Instruments have been sold in 23 countries.